Retailers are investing heavily in digital business this year, according to the 2015 Retail & Consumer Holiday Outlook from PwC. This holiday season, 77% of retailers expect a 16% increase in digital revenues over last holiday season. PwC expects online shopping leaders to gain a 40% to 50% increase in digital revenues this holiday season ...
Here are some important guidelines to remember when you start to plan your mobile monitoring strategy:
1. Real device monitoring is a "must"
Only real devices let you capture the true mobile end user experience in terms of application performance and availability. Be sure to use non-jailbroken/rooted devices, production version apps (non-modified), run complex user scenarios using complex client logic on real devices, and measure client-side performance impact on the overall user experience. Other monitoring solutions, such as browser emulation, fail to reflect the true mobile user experience.
2. Leverage both RUM and Synthetic monitoring techniques
Real User Monitoring is the best way to know what is happening on a user's device, as it is based on an agent within the application that collects data and communicates it to the monitoring server. Synthetic monitoring allows organizations to track application behavior against real networks globally in a “clean-room” environment, and provides an excellent solution for debugging problems identified in the field.
3. Extend your existing monitoring solution to mobile
There is no need to re-invent the wheel. Your operations center has accumulated valuable experience in monitoring and triaging incidents. There is no need to create new processes, re-train personnel or buy completely new solutions. Rather, it is advisable to expand those processes to cover your mobile initiative as well by making it mobile-relevant.
4. Select your synthetic monitoring coverage wisely
Synthetic monitoring, by definition, provides sampled coverage of the audience, devices, carriers and locations, and user scenarios. It is not realistic to provide coverage for everything. Identify those combinations that are relevant to your business objectives and work from there.
5. Ensure the reliability of your monitoring solution to eliminate false alerts
There is nothing most frustrating to your Ops Center staff than false alerts. Your mobile monitoring solution must comply with stringent SLAs to ensure that your engineers do not waste time on alerts caused by problems related to device availability, for example. Device redundancy, together with identification and reduction of alerts driven from known issues, help to ensure proper attention to real issues that are impacting end users.
ABOUT Eran Kinsbruner
Eran Kinsbruner is Director of Product Marketing at Perfecto Mobile, one of the leading mobile cloud and automation companies. Formerly CTO for mobile testing and Texas Instruments project manager at Matrix, Kinsbruner has been in testing since 1999 with experience that includes managing teams at Qulicke & Soffa, Sun Microsystems, General Electric, and NeuStar. The co-inventor of a test exclusion automated mechanism for mobile J2ME testing at Sun Microsystems, Kinsbruner has experience in the mobile testing world.
To learn more about best practices in mobile application monitoring, please refer to Perfecto Mobile's white paper on mobile monitoring