The Super Bowl may be the sports highlight of the year in the United States – an unofficial holiday of sorts – but it’s also big business for the advertising world. The average advertisement cost for the 2015 game is expected to be approximately $4 million per 30 second slot with more than 50 commercials set to air. While the game is the headline event, there is considerable attention paid to the advertisements that will run throughout. So what does this have to do with system administrators or your corporate network? A great deal more than you might think ...
Nearly 40% of enterprise-sized organizations in the survey have indicated that they have implemented Big Data solutions on some scale, as either a production environment or a pilot system, according to a new Enterprise Management Associates (EMA) and 9sight Consulting Research report.
Based on a survey prepared for OpTier, the report was designed to identify the key trends surrounding the adoption, expectations and challenges connected to Big Data.
In the survey, EMA and 9sight found that the concept of Big Data has evolved in two key directions:
• First, the growing understanding that while size is important, the technology implications of data structure and processing speed are at least as important.
• Second, what really matters for Big Data is what systemic business cases it supports and what real analytic and operational value can be extracted from it.
Additional findings include:
• Over 36% of our respondents are in operation with a Big Data oriented project.
• 35% are following close behind in serious planning mode.
• Significant differences are seen in how Big Data is used to drive value, depending on the industry.
• Data that feeds Big Data systems comes from diverse sources. Survey respondents identified structured operational data, human-generated documents and deep operational transaction data as the three most popular for Big Data projects.
• Big Data isn’t as big as the hype indicates. Less than 10% of respondents are managing 750TB or more within their overall system. The most common enterprise size data environments are 50-100TB.
“The research showed that companies are rapidly implementing Big Data strategies, and that Big Data has driven change in traditional data management strategies with a movement to align data with operational and analytic workloads, each on the best possible platform,” said Shawn Rogers, VP of Research at Enterprise Management Associates.
“The EMA/9sight report revealed that Big Data is not just something everyone’s talking about — many companies across industries are already implementing Big Data solutions,” said Andy Wild, president of OpTier.
The EMA/9sight Big Data online survey was comprised of 255 Business Intelligence (BI) and data management professionals who qualified to participate in this research.