Digital Transformation - Here for the Long Haul
August 22, 2017

Sydney Sloan

Share this

Once a catch-all buzzword, "digital transformation" is now an impossible-to-ignore strategic underpinning of leading businesses. In fact, APMdigest made digital transformation a "hot topic" for 2017, recognizing that its importance will continue to grow as more and more organizations embrace it.

A relevant research piece about digital transformation was recently released by Alfresco Software, The Great Rethink: How Digital Leaders Are Building Tomorrow's Organizations. The report is based on comprehensive interviews of more than 300 senior executives at companies with annual revenues exceeding $1 billion, and it identifies common characteristics of high-performance organizations as they seek to establish themselves as digital disruptors in their individual markets.

Alfresco's research aims to "separate the winners from the losers," concluding that three key levers are typically employed by business and IT leaders when determining the best way to leverage technology to drive successful digital transformation:

Design thinking — leveraging a relentless focus on optimizing user experience and customer experience to guide all business technology decisions

Open thinking — encouraging innovation from both inside and outside the organization to drive new initiatives

Platform thinking — building an ecosystem of partners and customers that exchange capabilities and data to create added value through systems and solution deployment

Alfresco's research notes that the path to digital success is best realized by activating all three of these levers simultaneously.

64 percent of the report's "best-in-class" firms, those that excel across all three categories, report significant annual growth (defined by exceeding 10 percent EBITDA growth over the past three years) versus 43 percent of those still developing their capabilities across one or two of the three key areas.

Leadership Is Key

The research determines that CEOs must lead corporate digital transformation, with close to half (49 percent) of the fast-growing companies' digital transformation efforts being led directly by the CEO, versus 20 percent for all others. Digital transformation starts at the top, ideally with the CEO driving change and ensuring that the whole company is moving in the right direction.

According to Alfresco, fast-growing companies also excel at customer- and user-first thinking, with 85 percent currently having dedicated user experience teams. In addition, they commit to an open approach to the flow of ideas and concepts in their organizations, with 85 percent saying a commitment to open standards is "important or very important."

Finally, high-performing companies re-imagine their business models to incorporate support for a shared economy and platform thinking; in fact, 67 percent of these companies plan to significantly increase the capability for customers and/or suppliers to connect to them in the next three years.

The report confirms that digital transformation has truly taken hold in the corporate world and illustrates that today's digital economy is a case of "disrupt or be disrupted." The financial performance of leading firms bears this out. Digital transformation is not just a critical stepping stone to success – it can be the key to an organization's very survival.

Sydney Sloan is CMO at Alfresco
Share this

The Latest

November 17, 2017

Just in time for the holiday shopping season, APMdigest asked experts from across the industry for their opinions on the best way to measure eCommerce performance, in terms of applications, networks and infrastructure. Part 3, the final installment, covers the customer journey ...

November 16, 2017

Just in time for the holiday shopping season, APMdigest asked experts from across the industry for their opinions on the best way to measure eCommerce performance, in terms of applications, networks and infrastructure. Part 2 covers APM and monitoring ...

November 15, 2017

As the holiday shopping season looms ahead, and online sales are positioned to challenge or even beat in-store purchases, eCommerce is on the minds of many decision makers. To help organizations decide how to gauge their eCommerce success, APMdigest compiled a list of expert opinions on the best way to measure eCommerce performance ...

November 14, 2017

More than 90 percent of respondents are concerned about data and application security in public clouds while nearly 60 percent of respondents reported that public cloud environments make it more difficult to obtain visibility into data traffic, according to a new Cloud Security survey ...

November 13, 2017

Today's technology advances have enabled end-users to operate more efficiently, and for businesses to more easily interact with customers and gather and store huge amounts of data that previously would be impossible to collect. In kind, IT departments can also collect valuable telemetry from their distributed enterprise devices to allow for many of the same benefits. But now that all this data is within reach, how can organizations make sense of it all? ...

November 09, 2017

CIOs trying to lead digital transformation at the speed needed to succeed need a mix of three scale accelerators, according to Gartner, Inc. The three scale accelerators include: digital dexterity, network effect technologies, and an industrialized digital platform ...

November 08, 2017

While the majority of IT practitioners in the UK believe their organization is equipped to support digital services, over half of them also say they face consumer-impacting incidents at least one or more times a week, sometimes costing their organizations millions in lost revenue for every hour that an application is down, according to PagerDuty's State of Digital Operations Report: United Kingdom ...

November 07, 2017

Today's IT is under considerable pressure to remain agile, responsive and scalable to meet the changing needs of business. IT infrastructure can't become a bottleneck, it must be the enabler. But as new paradigms, such as DevOps, are adopted, data center complexity increases and infrastructure constraints can block the ability to achieve these goals ...

November 06, 2017

It's 3:47am. You and the rest of the Ops team have been summoned from your peaceful slumber to mitigate an application delivery outage. Your mind races as you switch to problem solving mode. It's time to start thinking about how to make this mitigation FUN! ...

November 03, 2017

With the increased complexity of IT environments, the rising cyber threats and the growing number of IT alerts, IT organizations have come to the realization that throwing more people at IT issues doesn't solve the problem ...