Eleven Consecutive Billion-Dollar Days of Online Desktop Spending
Online Shopping from Thanksgiving through Cyber Week Marks Longest Streak Ever
December 07, 2016
Share this

comScore reported holiday season US retail e-commerce spending from desktop computers for the first 34 days of the November-December 2016 holiday season to date: $38.0 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.

Cyber Week, the week beginning with Cyber Monday, posted strong growth online, raking in $11.0 billion in desktop spending for an increase of 13 percent compared to the same week last year. This marked the first time ever that a full Monday through Sunday week boasted the accomplishment of having all seven days surpass a billion dollars in spending, while both Cyber Monday and the Tuesday following it eclipsed $2 billion in desktop sales.

These seven days continued an even longer stretch beginning on Thanksgiving of eleven consecutive billion-dollar desktop spending days, marking the longest streak of days reaching that milestone in history. Also noteworthy is that sales growth has picked up significantly since Thanksgiving, with online spending on desktop up a strong 14-percent year-over-year, compared to an increase of 11 percent for the period of November that preceded Thanksgiving.

“Online holiday commerce continues to perform very well through the week following Cyber Monday. We’re seeing billion-dollar shopping days become the new norm, with eleven consecutive days eclipsing that milestone on desktop – a trend we expect to continue through the current week and beyond,” said comScore CEO Gian Fulgoni.

Recently compiled mobile commerce data for key shopping days highlights the channel’s increasing importance in driving digital commerce. Mobile buying on smartphones and tablets accounted for $597 million of spending on Thanksgiving (up 26 percent year-over-year), $797 million on Black Friday (up 41 percent) and more than $1 billion on Cyber Monday (up 29 percent). The success of mobile drove total digital spending growth to surpass 20 percent on all three days, while Cyber Monday 2016 solidified itself as the largest spending day on record with an astounding $3.7 billion in total digital commerce.

Fulgoni added, “The key shopping days of Thanksgiving, Black Friday and Cyber Monday all experienced strong growth rates of buying using mobile devices, giving a boost to total digital sales, with mobile accounting for more than a quarter of online spending on those days. While mobile continues to have more friction points and therefore lower conversion than desktop, it’s clear that many consumers are becoming increasingly comfortable transacting over these devices.”

Share this

The Latest

June 26, 2017

Many organizations are struggling to resolve customer-impacting incidents quickly enough to preserve brand loyalty and revenue, according to PagerDuty's recent State of Digital Operations Report ...

June 23, 2017

"Become the Automator, Not the Automated." While it's a simple enough phrase, it speaks directly to how today's organizations and IT teams must innovate to remain competitive. A critical aspect of innovation is acknowledging the digital transformation of businesses. The move to digitalization enables organizations to more effectively unlock the power of information technology (IT) to fuel and accelerate business innovation. It is a competitive weapon and a survival imperative ...

June 22, 2017

Executives in the US and Europe now place broad trust in Artificial Intelligence (AI) and machine learning systems, designed to protect organizations from more dynamic pernicious cyber threats, according to Radware's 2017 Executive Application & Network Security Survey ....

June 21, 2017

While IT service management (ITSM) has too often been viewed by the industry as an area of reactive management with fading process efficiencies and legacy concerns, a new study by Enterprise Management Associates (EMA) reveals that, in many organizations, ITSM is becoming a hub of innovation ...

June 20, 2017

Cloud is quickly becoming the new normal. The challenge for organizations is that increased cloud usage means increased complexity, often leading to a kind of infrastructure "blind spot." So how do companies break the blind spot and get back on track? ...

June 19, 2017

Hybrid IT is becoming a standard enterprise model, but there’s no single playbook to get there, according to a new report by Dimension Data entitled The Success Factors for Managing Hybrid IT ...

June 16, 2017

Any mobile app developer will tell you that one of the greatest challenges in monetizing their apps through video ads isn't finding the right demand or knowing when to run the videos; it's figuring out how to present video ads without slowing down their apps ...

June 15, 2017

40 percent of UK retail websites experience downtime during seasonal peaks, according to a recent study by Cogeco Peer 1 ...

June 14, 2017

Predictive analytics is a popular ITOA technology that you can leverage to improve your business by leaps and bounds. Predictive analytics analyzes relationships among various data points to predict behavioral trends, growth opportunities and risks, which can add critical value to your business. Here are a few questions to help you decide if predictive analytics is right for your business ...

June 13, 2017

Many organizations are at a tipping point, as new technology demands are set to outstrip the skills supply, according to a new Global Digital Transformation Skills Study by Brocade ...