Enabling Your Website to Survive "The Trump Effect"
February 01, 2017

Michelle McLean
ScaleArc

Share this

As President Trump begins his administration, he continues to use a variety of channels to send messages about his thoughts and plans. These take many forms: tweets, Executive Orders, off-the-cuff comments in speeches and press conferences. We've seen the impact these communiqués have had — they move stock prices, spur protests and generate press frenzies.

Some organizations have been majorly impacted by these communications. This past weekend, for example, in the wake of a controversial Executive Order from President Trump, the American Civil Liberties Union (ACLU) found its website crashing under the load of an enormous spike in online donations.

When an organization like the ACLU finds itself unexpectedly caught in "the Trump effect" — to its benefit or detriment — the IT staff may be under instant pressure to reinforce its systems to accommodate significant traffic surges. The following steps may help as a fast response:

Leverage cloud capacity

If there are resources already set up to run in the cloud, consider expanding capacity dedicated to those applications and data sources. Public-facing sites and applications in particular should be ready to take advantage of this kind of surge capacity.

Reinforce web resources

Web server capacity can be increased fairly easily, leveraging additional hardware for scale out, paired with TCP load balancers to distribute the load. Augmenting the infrastructure with additional horizontal scale out will help keep a public website online when experiencing major traffic surges.

Focus on database resources

The database is often the weakest link in many organizations' technology stacks. Without high-performing databases, apps and web servers will grind to a halt — and "slow" becomes the same as "down." It is crucial to monitor database performance, and, like with the web tier, consider horizontal scale out to increase capacity, paired with database load-balancing software to distribute the load.

Monitor the complete application stack

Application Performance Monitoring (APM) software can provide a holistic view of customers' experiences. Where are the bottlenecks in the application's overall performance? What recommendations can the software make for root cause and troubleshooting?

These actions are easier to undertake with some advanced warning, of course. Any organization that anticipates it could be impacted by "the Trump effect" should plan ahead with these steps to the best of their ability. IT teams in such organizations should look across the full technology stack and identify quick steps they can take to make their systems more robust.

Michelle McLean is VP of Marketing at ScaleArc.

Share this

The Latest

March 24, 2017

A growing IT delivery gap is slowing down the majority of the businesses surveyed and directly putting revenue at risk, according to MuleSoft's 2017 Connectivity Benchmark Report on digital transformation initiatives and the business impact of APIs ...

March 23, 2017

Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. Without the right foresight, DevOps and IT teams may lose a lot of visibility into these containers resulting in operational blind spots and even more haystacks to find the presumptive performance issue needle ...

March 22, 2017

Much emphasis is placed on servers and storage when discussing Application Performance, mainly because the application lives on a server and uses storage. However, the network has considerable importance, certainly in the case of WANs where there are ways of speeding up the transmission of data of a network ...

March 21, 2017

The majority of IT executives believe investment in IT Service Management (ITSM) is important to gain the agility needed to compete in an era of global, cross-industry disruption and digital transformation, according to Delivering Value to Today’s Digital Enterprise: The State of IT Service Management 2017, a report by BMC, conducted in association with Forbes ...

March 17, 2017

Let’s say your company has examined all the potential pros and cons, and moved your critical business applications to the cloud. The advertised benefits of the cloud seem like they’ll work out great. And in many ways, life is easier for you now. But as often happens when things seem too good to be true, reality has a way of kicking in to reveal just exactly how many things can go wrong with your cloud setup – things that can directly impact your business ...

March 16, 2017

IT leadership is more driven to be innovative than ever, but also more in need of justifying costs and showing value than ever. Combining the two is no mean feat, especially when individual technologies are put forward as the single tantalizing answer ...

March 15, 2017

The move to Citrix 7.X is in full swing. This has improved the centralizing of Management and reduction of costs, but End User Experience is becoming top of the business objectives list. However, delivering that is not something to be considered after the upgrade ...

March 14, 2017

As organizations understand the findings of the Cyber Monday Web Performance Index and look to improve their site performance for the next Cyber Monday shopping day, I wanted to offer a few recommendations to help any organization improve in 2017 ...

March 13, 2017

Online retailers stand to make a lot of money on Cyber Monday as long as their infrastructure can keep up with customers. If your company's site goes offline or substantially slows down, you're going to lose sales. And even top ecommerce sites experience performance or stability issues at peak loads, like Cyber Monday, according to Apica's Cyber Monday Web Performance Index ...

March 10, 2017

Applications and infrastructure are being deployed and commissioned at a faster rate than ever before, the number of tools it takes to effectively manage these services is multiplying, and the expectations placed on IT to ensure customer satisfaction is increasing, according to The State of Monitoring 2017 report from BigPanda ...