Optimizing the end-user experience has many dimensions to it, and one key element of them is ensuring that any issues from password reset, to application access, to support for multiple endpoints by a single user are all addressed without your users feeling that they’re queuing up at the Department of Motor Vehicles. This blog leverages EMA research to examine how a truly efficient service desk can make itself all the more effective by becoming more transparent, less verbally visible, and yet ultimately far more end-user empowering.
To begin with, I’d like to make clear that all of the data-specific insights in this blog come from two research projects: ITSM Futures (2015) and Optimizing IT for Financial Performance (Q3 2016). Together these research efforts paint a fairly clear picture of what’s changing in optimizing end-user values — and what’s staying the same.
What’s New (and What’s Not)
If enhanced automation for self-service is a number one functional priority, it’s worth taking a closer look at how this plays out more broadly. When we asked about priorities for self-service management in general (ITSM Futures), we found the following:
1. More effective automation for supporting end-user access to services
1. Knowledge management
3. More effective automation for resolving end-user issues
4. Service catalog
5. Mobile access
6. Enhanced role-based visualization
7. Social media
I’ll be examining the importance of service catalogs and mobile access later in this blog, but in this section I want to focus on the stunning combination right at the top.
Automation enabling access to ITSM and IT application services, along with automation for resolving end-user issues, both underscore the growing need for a time-sensitive approach to caring for end-user support. In other words, organizations need to eliminate the “I’ll get back to you’s!” with no end in sight, and speed up delivery and remediation.
Second in rank — right in the middle of the automation priorities — quite tellingly, is knowledge management. Speed is good, but without added visibility and wisdom, speed can lead to figurative (and sometimes even literal) train wrecks.
Service Catalogs, App Stores: Automated Access With Accountability
In both surveys, we saw a growing requirement for service catalogs, app stores, and the inclusion of both cloud and in-house services as ways of providing users with faster access that is also more flexible and satisfying. Service catalogs and app stores can also ideally create a full audit trail of usage, cost, and any SLA expectations for the ITSM team. In Optimizing IT we found a strong correlation between success and the inclusion of usage, cost, and pricing in service catalogs.
Looking at the success rates reported in both research areas, we also saw the value of integrating cloud services of various kinds (SaaS, IaaS, etc.) with in-house delivered services in service catalogs and app stores. And both surveys also underscored the value service catalogs can provide by giving internal users access to business services such as HR, facilities, legal, marketing, etc.—extending the “end-user experience” discussion to business as well as IT processes.
The Mobile Dilemma and the Mobile Opportunity
In “ITSM Futures,” nearly two-thirds of ITSM teams felt that they were significantly or completely impacted by mobile, upping the ante for end-user support. This is just one of many data points that underscores the rising importance of supporting mobile end users. Mobile is indeed not only creating a new set of lifecycle management requirements, it’s also raising consumer expectations about the speed and efficiencies needed for acceptable IT support. A consumer population, in fact, is far more digitally savvy and likely to seek alternate routes and alternate options when IT support isn’t as it should be.
But the “mobile dilemma” isn’t about “mobile-only.” It’s fundamentally about mobile as a part of an increasingly heterogeneous set of end-user devices. Managing a mixed endpoint population can present huge challenges, affecting everything from onboarding to ensuring high-quality service delivery. So not surprisingly, the vast majority of ITSM teams facing these challenges believe that a unified console for managing both mobile and non-mobile devices is critical. Moreover, when this is done effectively and mobile access can be shared between IT and its customers, the result, as both surveys show, is improved responsiveness to IT service consumers.
There are other trends in making the service desk less vocal and more efficient. Although it still scores as a low priority in much of my research, the need for social IT is definitely on the rise. Much of the low score there is due to still early and often crude vendor implementations — but these are picking up. On the other hand, the need for improved peer-to-peer dialog, which social IT can significantly accelerate, scores very high pretty much across the board — suggesting that social IT can and should play a greater role in optimizing end-user experience.
Finally, I’d like to stress that while I’m all for a less vocal, less bureaucratic Motor Vehicles-type environment — I’m not for a voiceless service desk. There will always be, as far as I can tell, a need for human dialog when a labyrinth of automation and electronic forms leads the unprepared end users to a virtual high-tech Minotaur. What that will mean with cognitive analytics and bots, only the future can tell us. But right now, I for one am still quite happy when all else fails and I hear a wise, welcoming, and well-informed human voice ready to help me navigate my way through new levels of unexpected automation.
Dennis Drogseth is VP at Enterprise Management Associates (EMA).
According to most industry perceptions, application performance management (APM) and application portfolio management (APM) might seem to be worlds apart — or at best connected by a very thin thread. In this blog, I'd like to highlight three areas that are bridging the APM-to-APM divide: digital experience management, application discovery and dependency mapping (ADDM), and agile/DevOps lifecycle planning ...
In today's digital world, it is possible to gauge the cost implications of an IT outage on employee productivity, revenue generation but it is usually much more tricky to measure the negative impacts on the very IT people's lives ...
APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 5 offers some interesting final thoughts ...
APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 4 covers automation and the dynamic IT environment ...
APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 3 covers monitoring and user experience ...
APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 2 covers visibility and data ...
Managing application performance today requires analytics. IT Operations Analytics (ITOA) is often used to augment or built into Application Performance Management solutions to process the massive amounts of metrics coming out of today's IT environment. But today ITOA stands at a crossroads as revolutionary technologies and capabilities are emerging to push it into new realms. So where is ITOA going next? With this question in mind, APMdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the next steps for ITOA ...
Digital transformation initiatives are more successful when they have buy-in from across the business, according to a new report titled Digital Transformation Trailblazing: A Data-Driven Approach ...
The growing market for analytics in IT is one of the more exciting areas to watch in the technology industry. Exciting because of the variety and types of vendor innovation in this area. And exciting as well because our research indicates the adoption of advanced IT analytics supports data sharing and joint decision making in a way that's catalytic for both IT and digital transformation ...
Colin Fletcher, Research Director at Gartner, talks about Algorithmic IT Operations (AIOps) and the challenges and recommendations for AIOps adoption ...