Summer Blockbusters: Moviegoers Demand Zero Downtime
August 19, 2016

Michelle McLean
ScaleArc

Share this

More than half of Americans (57 percent) plan to buy movie tickets using websites or apps to avoid waiting in line at the theatre, according to ScaleArc's Summer Blockbuster Survey. The study, which examined Americans’ attitudes and behavior when it comes to purchasing movie tickets this summer, found that 62 percent of Americans said they would be upset if they were purchasing movie tickets and the site or app went down, and 90 percent agreed that movie ticketing websites and apps should have no downtime this summer.

As Americans head to the theatres this summer, sites and apps selling tickets to the hottest releases of the season must be ready to handle the huge demand that comes with it, or they risk losing customers and revenue. Our study confirmed that Americans demand movie ticketing websites and apps that are never down and always fast – especially during the peak summer blockbuster season – and many Americans won’t hesitate to move on to a competitor website or app if they aren’t satisfied with their performance.

Americans Hate to Wait

According to the survey, Americans’ #1 reason for buying movie tickets using websites or apps is that they hate waiting in line (57 percent). They also purchase tickets using websites or apps because they like knowing they have tickets to a film at their preferred screening time (47 percent) and like being able to pick out seats in advance (38 percent).

More than half (62 percent) of Americans would be disgruntled if they were purchasing movie tickets and the website or app went down, and nearly all (90 percent) agreed that movie ticketing websites and apps should have zero downtime this summer.

The study revealed that 39 percent of Americans who encounter problems while trying to purchase movie tickets using websites or apps will be quick to move on to a competitor. Members of the tech community were particularly intolerant of digital performance issues – 45 percent said they would visit a competitor site or app if a movie reservation system was experiencing downtime.

Other top responses to encountering downtime on a movie ticketing website/app included:

■ Be forced to wait in line: 44 percent

■ Choose a different theatre: 36 percent

■ Never again choose the reservation site: 23 percent

Top Movies Driving Online Ticket Sales

In spite of viral hype, Americans won’t be rushing out to see Ghostbusters this summer. Instead, when asked which movies they’ll be going online to purchase tickets, Americans first said Finding Dory and then Star Trek.

Top five movies Americans are excited to see this summer:

Finding Dory: 42 percent

Star Trek: 33 percent

Jason Bourne 4: 32 percent

Suicide Squad: 29 percent

Independence Day 2: 24 percent

Independence Day 2 moved up the list considerably among Americans working in tech, who picked it as their first choice (43 percent) followed by Star Trek (38 percent).

With a vote of 8 percent each, the fewest Americans are excited to see The Conjuring 2 and Mike & Dave Need Wedding Dates.

Michelle McLean is VP of Marketing at ScaleArc.

Share this

The Latest

March 24, 2017

A growing IT delivery gap is slowing down the majority of the businesses surveyed and directly putting revenue at risk, according to MuleSoft's 2017 Connectivity Benchmark Report on digital transformation initiatives and the business impact of APIs ...

March 23, 2017

Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. Without the right foresight, DevOps and IT teams may lose a lot of visibility into these containers resulting in operational blind spots and even more haystacks to find the presumptive performance issue needle ...

March 22, 2017

Much emphasis is placed on servers and storage when discussing Application Performance, mainly because the application lives on a server and uses storage. However, the network has considerable importance, certainly in the case of WANs where there are ways of speeding up the transmission of data of a network ...

March 21, 2017

The majority of IT executives believe investment in IT Service Management (ITSM) is important to gain the agility needed to compete in an era of global, cross-industry disruption and digital transformation, according to Delivering Value to Today’s Digital Enterprise: The State of IT Service Management 2017, a report by BMC, conducted in association with Forbes ...

March 17, 2017

Let’s say your company has examined all the potential pros and cons, and moved your critical business applications to the cloud. The advertised benefits of the cloud seem like they’ll work out great. And in many ways, life is easier for you now. But as often happens when things seem too good to be true, reality has a way of kicking in to reveal just exactly how many things can go wrong with your cloud setup – things that can directly impact your business ...

March 16, 2017

IT leadership is more driven to be innovative than ever, but also more in need of justifying costs and showing value than ever. Combining the two is no mean feat, especially when individual technologies are put forward as the single tantalizing answer ...

March 15, 2017

The move to Citrix 7.X is in full swing. This has improved the centralizing of Management and reduction of costs, but End User Experience is becoming top of the business objectives list. However, delivering that is not something to be considered after the upgrade ...

March 14, 2017

As organizations understand the findings of the Cyber Monday Web Performance Index and look to improve their site performance for the next Cyber Monday shopping day, I wanted to offer a few recommendations to help any organization improve in 2017 ...

March 13, 2017

Online retailers stand to make a lot of money on Cyber Monday as long as their infrastructure can keep up with customers. If your company's site goes offline or substantially slows down, you're going to lose sales. And even top ecommerce sites experience performance or stability issues at peak loads, like Cyber Monday, according to Apica's Cyber Monday Web Performance Index ...

March 10, 2017

Applications and infrastructure are being deployed and commissioned at a faster rate than ever before, the number of tools it takes to effectively manage these services is multiplying, and the expectations placed on IT to ensure customer satisfaction is increasing, according to The State of Monitoring 2017 report from BigPanda ...