Understanding the Impact of Mobile App Crashes
January 22, 2016

Andrew Levy
Apteligent

Share this

Crittercism's new report, Extending the Mobile Enterprise, created with analyst partner Tony Rizzo of Blue Hill Research, evaluates global audience demographics including age group, as well as measuring the end-user impact of app crashes, app misbehavior, and feature gaps within apps.

“All age groups have very little tolerance for a glitch-ridden app – especially one that crashes,” said Tony Rizzo, Entrepreneur-in-Residence at Blue Hill. “If an app’s performance is substandard, consumers have no compunction about uninstalling it and moving on to a competitor’s app. Retailers need to take note: if their mobile app doesn’t offer a seamless user experience, they will quickly lose a key retail demographic. Bottom line losses aside, they’ll also take a reputational hit.”

Key findings of the report include:

■ 60 to 65 percent of millennials and nearly 60 percent of Gen X users report using mobile apps to perform a large portion (between 25 and 50 percent) of shopping and product research.

■ By January 2017, following the completion of the 2016 holiday shopping season, more users will be shopping via mobile 50 percent of the time.

■ Mobile-driven “anytime, anywhere” interactions greatly up the ante for capturing the millennial demographic.

■ When an Android mobile app has an average daily crash rate of 0.25 percent crashes per day, Android users are enormously tolerant. As the daily crash rate doubles to 0.5 per day, well over a third of Android users will still not abandon the app.

■ For apps categorized in the Apple App Store as Lifestyle and Shopping Apps, the abandonment rate rises less severely as app crash rate averages go from 0.25 to 0.75.

“Aside from a few pioneers, most retailers, including retail banks with consumer customers, have not yet begun thinking out their mobile strategies, said Dave Robbins, CEO of Crittercism. “Retailers need a thorough understanding of uncontrollable external mobile variables, how they interact, how they behave short term and long term, and how these variables correlate with the retail marketplace.”

Andrew Levy is the Co-Founder and Chief Strategy Officer of Crittercism.

Share this

The Latest

April 25, 2017

While the idea of shifting toward digital business was speculative for most CEOs a few years ago, it has become a reality for many in 2017. 47 percent of CEOs are being challenged by the board of directors to make progress in digital business, and 56 percent said that their digital improvements have already improved profits ...

April 24, 2017

The Internet of Things (IoT) is increasingly present in our daily lives, at work, in the home and in the public sphere, making the world a more connected place. In fact, 2020 will see at least 20 billion connected devices across the globe. So, let's take a look at the most common iterations of the IoT at the moment, and what we can expect to see in the IoT landscape over the next 5 years ...

April 21, 2017

In the spirit of Earth Day, which is Saturday, April 22, we recently asked IT professionals for the tips and tricks they're using to help keep their data centers as green as possible. Here are a few ideas inspired by the responses we got ...

April 20, 2017

Almost One-Third (28 percent) of IT workers surveyed fear that cloud adoption is putting their job at risk, according to a survey conducted by ScienceLogic ...

April 19, 2017

A majority of senior IT leaders and decision-making managers of large companies surveyed around the world indicate their organizations have yet to fully embrace the aspects of IT Transformation needed to remain competitive, according to a new study conducted by Enterprise Strategy Group (ESG) ...

April 18, 2017

The move to cloud-based solutions like Office 365, Google Apps and others is one of the biggest fundamental changes IT professionals will undertake in the history of computing. The cost savings and productivity enhancements available to organizations are huge. But these savings and benefits can't be reaped without careful planning, network assessment, change management and continuous monitoring. Read on for things that you shouldn't do with your network in preparation for a move to one of these cloud providers ...

April 17, 2017

One of the most ubiquitous words in the development and DevOps vocabularies is "Agile." It is that shining, valued, and sometimes elusive goal that all enterprises strive for. But how do you get there? How does your organization become truly Agile? With these questions in mind, DEVOPSdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the best way for a development or DevOps team to become more Agile ...

April 12, 2017

Is composable infrastructure the right choice for your IT environment? The following are 5 key questions that can help you begin to explore the capabilities of composable infrastructure and its applicability within your own IT environment ...

April 11, 2017

What is composable infrastructure, and is it the right choice for your IT environment? That's the question on many CIOs' minds today as they work to position their organizations as "digitally driven," delivering better, deeper, faster user experiences and a more agile response to change in whatever vertical market you do business in today ...

April 10, 2017

As companies adopt new hardware and applications, their networks grow larger and become harder to manage. For network engineers and administrators, the continued emergence of integrated technology has forced them to reconfigure and manage networks in a more dynamic way ...