Retailers are investing heavily in digital business this year, according to the 2015 Retail & Consumer Holiday Outlook from PwC, the PricewaterhouseCoopers consulting service.
The report covers a range of topics related to retail shopping during the holiday season. Here some interesting e-commerce highlights:
The Retailers
■ 66% of retailers surveyed plan to increase digital investment in the next 12 months.
■ Areas of investment include mobile technology, advanced logistics aimed at faster real-time delivery, and enhanced purchase methods such as buy online and pick up in-store.
■ This holiday season, 77% of retailers surveyed expect a 16% increase in digital revenues over last holiday season.
■ PwC expects online shopping leaders to gain a 40% to 50% increase in digital revenues this holiday season.
The Shoppers
■ 79% of consumers surveyed plan to shop online via personal computer during the holiday season this year.
■ Only 6% of consumers surveyed plan to shop tablet and mobile phone during the holiday season this year. Security is a major concern, along with issues such as the size of the product photo.
■ 61% of consumers surveyed prefer traditional payment methods rather than mobile payment. Again, security is the top concern.
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