Compuware Corporation published the findings of the first global study of tablet users' web experience expectations. The survey reveals that global tablet users have high expectations for web experiences and a third are less likely to make purchases online from companies that don't meet those expectations.
Tablet users expect websites and transactions to work flawlessly. Their expectations have been shaped in part by years of using powerful PCs to access fast websites delivered by Internet leaders like Amazon and Google.
The survey reveals that users expect tablets to perform as fast, or faster, than on a desktop or laptop computer at home.
However, the new global survey titled "Engaging the Tablet User: What They Expect from Websites," reveals that four out of ten global tablet users have experienced a problem when accessing websites.
Among those that experienced a problem, two-thirds reported slow load times, and more than four out of ten experienced website crashes or problems with website functions.
Key survey findings include:
* A bad website experience will also drive 46 percent of tablet users to competitive web sites; 35 percent are less likely to visit the problematic web site on any platform; and 33 percent are less likely to purchase from that company.
* Nearly half of tablet users will retry a web site only once or twice if it did not work initially.
* Almost 70 percent of tablet users expect a web site to load in two seconds or less.
* Among those who have experienced a problem, slow load times are the most frequently cited issue (66 percent), followed by site crashes (44 percent), problems with site functions (42 percent) and issues with site format (40 percent).
"Consumers and enterprises have embraced tablets in large numbers for everything from web browsing and social networking to key business applications that increase employee productivity and drive revenue," said Steve Tack, CTO of Compuware APM. "However, based on the survey results, companies are not meeting tablet users' web experience expectations. Tablet users represent a coveted audience that in general tends to spend more per order, so organizations that ignore tablet users do so at their own peril."
The Latest
Broad proliferation of cloud infrastructure combined with continued support for remote workers is driving increased complexity and visibility challenges for network operations teams, according to new research conducted by Dimensional Research and sponsored by Broadcom ...
New research from ServiceNow and ThoughtLab reveals that less than 30% of banks feel their transformation efforts are meeting evolving customer digital needs. Additionally, 52% say they must revamp their strategy to counter competition from outside the sector. Adapting to these challenges isn't just about staying competitive — it's about staying in business ...
Leaders in the financial services sector are bullish on AI, with 95% of business and IT decision makers saying that AI is a top C-Suite priority, and 96% of respondents believing it provides their business a competitive advantage, according to Riverbed's Global AI and Digital Experience Survey ...
SLOs have long been a staple for DevOps teams to monitor the health of their applications and infrastructure ... Now, as digital trends have shifted, more and more teams are looking to adapt this model for the mobile environment. This, however, is not without its challenges ...
Modernizing IT infrastructure has become essential for organizations striving to remain competitive. This modernization extends beyond merely upgrading hardware or software; it involves strategically leveraging new technologies like AI and cloud computing to enhance operational efficiency, increase data accessibility, and improve the end-user experience ...
AI sure grew fast in popularity, but are AI apps any good? ... If companies are going to keep integrating AI applications into their tech stack at the rate they are, then they need to be aware of AI's limitations. More importantly, they need to evolve their testing regiment ...
If you were lucky, you found out about the massive CrowdStrike/Microsoft outage last July by reading about it over coffee. Those less fortunate were awoken hours earlier by frantic calls from work ... Whether you were directly affected or not, there's an important lesson: all organizations should be conducting in-depth reviews of testing and change management ...
In MEAN TIME TO INSIGHT Episode 11, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses Secure Access Service Edge (SASE) ...
On average, only 48% of digital initiatives enterprise-wide meet or exceed their business outcome targets according to Gartner's annual global survey of CIOs and technology executives ...
Artificial intelligence (AI) is rapidly reshaping industries around the world. From optimizing business processes to unlocking new levels of innovation, AI is a critical driver of success for modern enterprises. As a result, business leaders — from DevOps engineers to CTOs — are under pressure to incorporate AI into their workflows to stay competitive. But the question isn't whether AI should be adopted — it's how ...
