Valerie O'Connell, EMA Research Director, Service and Business Management, has joined the BSM Blog on APMdigest.
O'Connell brings more than 20 years of senior-level experience in the effective marketing of technology. She excels at making the value proposition of complex products clear in crowded markets, and at equipping sales forces to strike with precision. Prior to joining EMA, she was VP of Unicenter product marketing at what was then Computer Associates/CA followed by many years in an independent practice, serving industry giants such as Microsoft and EMC, as well as innovative startups.
Enterprise Management Associates (EMA) is a leading industry analyst and consulting firm that provides creative and in-depth research, versatile consultation engagements, first-rate client relationships, and deep insight across the full spectrum of IT and data management technologies. EMA’s distinctive business model reflects the fact that business objectives rarely respect technology lanes, freeing analysts to work in ways that redefine and challenge market norms.
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In APMdigest's 2025 Predictions Series, industry experts offer predictions on how Observability and related technologies will evolve and impact business in 2025. Part 3 covers OpenTelemetry, DevOps and more ...
In APMdigest's 2025 Predictions Series, industry experts offer predictions on how Observability and related technologies will evolve and impact business in 2025. Part 2 covers AI's impact on Observability, including AI Observability, AI-Powered Observability and AIOps ...
The Holiday Season means it is time for APMdigest's annual list of predictions, covering IT performance topics. Industry experts — from analysts and consultants to the top vendors — offer thoughtful, insightful, and often controversial predictions on how Observability, APM, AIOps and related technologies will evolve and impact business in 2025 ...
Technology leaders will invest in AI-driven customer experience (CX) strategies in the year ahead as they build more dynamic, relevant and meaningful connections with their target audiences ... As AI shifts the CX paradigm from reactive to proactive, tech leaders and their teams will embrace these five AI-driven strategies that will improve customer support and cybersecurity while providing smoother, more reliable service offerings ...
We're at a critical inflection point in the data landscape. In our recent survey of executive leaders in the data space — The State of Data Observability in 2024 — we found that while 92% of organizations now consider data reliability core to their strategy, most still struggle with fundamental visibility challenges ...
From the accelerating adoption of artificial intelligence (AI) and generative AI (GenAI) to the ongoing challenges of cost optimization and security, these IT leaders are navigating a complex and rapidly evolving landscape. Here's what you should know about the top priorities shaping the year ahead ...
In the heat of the holiday online shopping rush, retailers face persistent challenges such as increased web traffic or cyber threats that can lead to high-impact outages. With profit margins under high pressure, retailers are prioritizing strategic investments to help drive business value while improving the customer experience ...
In a fast-paced industry where customer service is a priority, the opportunity to use AI to personalize products and services, revolutionize delivery channels, and effectively manage peaks in demand such as Black Friday and Cyber Monday are vast. By leveraging AI to streamline demand forecasting, optimize inventory, personalize customer interactions, and adjust pricing, retailers can have a better handle on these stress points, and deliver a seamless digital experience ...
Broad proliferation of cloud infrastructure combined with continued support for remote workers is driving increased complexity and visibility challenges for network operations teams, according to new research conducted by Dimensional Research and sponsored by Broadcom ...
