Riverbed Launches Digital Performance Platform and New Brand Identity
March 14, 2018
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Riverbed Technology launched the Riverbed Digital Performance Platform and unveiled a new brand identity, accelerating the Company’s strategy to deliver industry-leading solutions to maximize digital performance and fueling new growth opportunities in a $30 billion+ market.

The announcements are the result of a multi-year strategy from Riverbed to lead in the area of digital performance, which included several strategic acquisitions, organic development of digital performance and cloud-based features and functionality, and integration across multiple solutions.

“Digital business is now mainstream and digital performance defines business success. Riverbed has also evolved significantly the last few years, with entirely new offerings that have enabled us to deliver a modern IT architecture for today’s digital enterprise,” said Subbu Iyer, SVP and CMO, Riverbed. “The result of these efforts is the new Riverbed Digital Performance Platform, which helps maximize performance across every aspect of a customer’s business, allowing organizations to fundamentally rethink possible. The Platform and our new brand identity as The Digital Performance Company better articulates the value and impact Riverbed delivers to customers, partners and billions of people around the world, enabling us to reach a much broader audience. Riverbed is enjoying significant market momentum and with a total addressable market of more than $30 billion, we are well positioned to grow in the digital world.”

Riverbed Digital Performance Platform Provides Modern IT Architecture for Digital Enterprise

Riverbed’s unified and integrated Digital Performance Platform, brings together a powerful combination of Digital Experience Management, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes.

- Cloud Networking: Enables next-generation networking with a comprehensive solution that includes SD-WAN, Wi-Fi, application acceleration, and network visibility. Riverbed greatly simplifies and unifies connectivity and management of LANs, WANs, WLANs while providing instant, secure, and optimized cloud connectivity.

- Digital Experience: Unifies device-based user experience, application, infrastructure, and network monitoring to provide a holistic view of a user’s digital experience.

- Cloud Edge: Centralizes islands of infrastructure to secure 100% of data — the lifeblood of any digital business — while still delivering superior, local-like experiences for users at the edge.

The Riverbed Digital Performance Platform also includes world-class support from Riverbed and professional services. In addition, Riverbed partners with leading technology companies such as Microsoft, AWS, Zscaler, Palo Alto Networks, and ServiceNow, which drives integration and further value for customers.

New Riverbed Brand Identity Brings Digital Performance to the Forefront

As part of Riverbed’s new corporate brand identity around Digital Performance, the Company is repositioning itself as The Digital Performance Company. The new positioning reflects the investment and focus Riverbed has put into digital experience management, next-generation cloud networking, and cloud edge solutions, and better articulates the total value and impact of Riverbed solutions in today’s digital marketplace. Riverbed is also unveiling a new logo today which is reflective of the new positioning on digital performance.

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