Apica: Trends and Predictions for 2017
January 05, 2017

Sven Hammar
Apica

Share this

The following are five forward-looking trends highlighted by Apica:

API Economy – The New Business Engine

As more and more applications are created to help communicate, work, purchase and play more efficiently, developers and application providers leveraging application programming interface (API) will become the norm. Many of these tools are large and tie to other parts of an organization like transactions, shipping and warehousing. According to Kristin R. Moyer, VP and distinguished analyst at Gartner, "The API Economy is an enabler for turning business or organizations into a platform."

Prediction: Due to this trend and drive many parts of the business we will aggregate a number of these functions on to API’s driving the economy of things. To ensure these combined API’s deploy and function properly application creators will lean more heavily on visibility and testing solutions.

Speed of Application Development

In order to stay competitive organizations have speed up their application development to light speed by moving away from the traditional three layers of testing to an automated model. Unfortunately, some organizations hesitate to automate and continue this methodical approach to application development resulting in competitors eating up any market share available. Some of today’s most advanced applications are the ones that are integrated and automated within the test automation phase.

Prediction: We predict that more and more automation will require new levels of testing to speed up the development process. Testing and analytics tools today can provide a holistic view of application development to where you can now test new features that weren’t available months ago.

DDoS Attacks Continue in a Social Way?

Distributed denial-of-service (DDoS) attacks continue to flood the enterprise with disruptions and targeted miss conduct. But not like they did a few years ago. Today’s attacks are being rolled out through social media channels that weren’t even a consideration just a few years ago. The reality of these types of DDoS attacks are that they are being delivered via real people versus bots or computers now. More and more of these attacks are tied to specific actions of companies that the consumer doesn’t agree with. What was old is new again, as DDoS attacks move from the traditional attack vectors to social channels.

Prediction: We expect to see more attacks on the horizon as companies continue to take advantage of social media to build customers and brand confidence. Organizations will look to traffic visibility tools to ensure these attacks, just like the traditional attacks of the past, don’t create downtime and disrupt sales and a key communication channels to customers.

B2B Shopping Experience Becoming More like B2C

As e-Commerce will dominate the news headlines over the rest of the year, it is B2B e-Commerce that is becoming the bigger revenue generator in the U.S. and around the world. Forrester Research reports that B2B e-Commerce sales in the U.S. reached nearly $800 billion in 2015, and predicts that it will grow to $1.13 trillion in 2020. Clearly there is an increasing demand among business owners to have a similar experience when shopping for business solutions as they do when buying a cell phone or other personal items online.

Prediction: B2B organizations will take advantage of all of the B2C industry advancements to improve their model and shopping experience. Despite having low volume, B2B tends to have higher value for each sale. It will be important to ensure online assets are available and meet e-Commerce purchase models.

Analytics for Both Sides of the Business

Comparing sales data with performance data creates a strong bond between the two. A platform that performs faster will lead to higher sales. On the flip side, the loss can be significant when performance takes a hit. For instance, Amazon found that a 100ms increase in page load latency translates to a 1 percent drop in sales. Performance is an often overlooked KPI.

Prediction: Performance and sales will align more in 2017 as organizations establish KPIs to increase profits. Maximizing profitability will take presence in order to capitalize on conversions without overspending on unnecessary infrastructure. Advanced load testing platforms provide the means to test web applications performance under real-life end-user demands without doing it on a live, unsuspecting audience.

Sven Hammar is Chief Strategy Officer and Founder of Apica
Share this

The Latest

November 12, 2024

If you were lucky, you found out about the massive CrowdStrike/Microsoft outage last July by reading about it over coffee. Those less fortunate were awoken hours earlier by frantic calls from work ... Whether you were directly affected or not, there's an important lesson: all organizations should be conducting in-depth reviews of testing and change management ...

November 08, 2024

In MEAN TIME TO INSIGHT Episode 11, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses Secure Access Service Edge (SASE) ...

November 07, 2024

On average, only 48% of digital initiatives enterprise-wide meet or exceed their business outcome targets according to Gartner's annual global survey of CIOs and technology executives ...

November 06, 2024

Artificial intelligence (AI) is rapidly reshaping industries around the world. From optimizing business processes to unlocking new levels of innovation, AI is a critical driver of success for modern enterprises. As a result, business leaders — from DevOps engineers to CTOs — are under pressure to incorporate AI into their workflows to stay competitive. But the question isn't whether AI should be adopted — it's how ...

November 05, 2024

The mobile app industry continues to grow in size, complexity, and competition. Also not slowing down? Consumer expectations are rising exponentially along with the use of mobile apps. To meet these expectations, mobile teams need to take a comprehensive, holistic approach to their app experience ...

November 04, 2024

Users have become digital hoarders, saving everything they handle, including outdated reports, duplicate files and irrelevant documents that make it difficult to find critical information, slowing down systems and productivity. In digital terms, they have simply shoved the mess off their desks and into the virtual storage bins ...

November 01, 2024

Today we could be witnessing the dawn of a new age in software development, transformed by Artificial Intelligence (AI). But is AI a gateway or a precipice? Is AI in software development transformative, just the latest helpful tool, or a bunch of hype? To help with this assessment, DEVOPSdigest invited experts across the industry to comment on how AI can support the SDLC. In this epic multi-part series to be posted over the next several weeks, DEVOPSdigest will explore the advantages and disadvantages; the current state of maturity and adoption; and how AI will impact the processes, the developers, and the future of software development ...

October 31, 2024

Half of all employees are using Shadow AI (i.e. non-company issued AI tools), according to a new report by Software AG ...

October 30, 2024

On their digital transformation journey, companies are migrating more workloads to the cloud, which can incur higher costs during the process due to the higher volume of cloud resources needed ... Here are four critical components of a cloud governance framework that can help keep cloud costs under control ...

October 29, 2024

Operational resilience is an organization's ability to predict, respond to, and prevent unplanned work to drive reliable customer experiences and protect revenue. This doesn't just apply to downtime; it also covers service degradation due to latency or other factors. But make no mistake — when things go sideways, the bottom line and the customer are impacted ...