E-Commerce
In Part 1 of this two-part series, I defined multi-CDN and explored how and why this approach is used by streaming services, e-commerce platforms, gaming companies and global enterprises for fast and reliable content delivery ... Now, in Part 2 of the series, I'll explore one of the biggest challenges of multi-CDN: observability ...
CDNs consist of geographically distributed data centers with servers that cache and serve content close to end users to reduce latency and improve load times. Each data center is strategically placed so that digital signals can rapidly travel from one "point of presence" to the next, getting the digital signal to the viewer as fast as possible ... Multi-CDN refers to the strategy of utilizing multiple CDNs to deliver digital content across the internet ...
Consumer expectations for digital experience are escalating, putting increased pressure on brand owners to optimize application performance and security, according to the Cisco App Attention Index ...
Part 7 covers the end-user experience: Observability teams will realize the importance of understanding user experience versus application metrics. The fact that a database call has a slightly longer wait time will become less critical than if the application is not meeting the user's expectations of performance. This will directly link resilience and performance back to business impact as a poor user experience can lead to lost revenue ...
Within retail organizations across the world, IT teams will be bracing themselves for a hectic holiday season ... While this is an exciting opportunity for retailers to boost sales, it also intensifies severe risk. Any application performance slipup will cause consumers to turn their back on brands, possibly forever. Online shoppers will be completely unforgiving to any retailer who doesn't deliver a seamless digital experience ...
Black Friday is a time when consumers can cash in on some of the biggest deals retailers offer all year long ... Nearly two-thirds of consumers utilize a retailer's web and mobile app for holiday shopping, raising the stakes for competitors to provide the best online experience to retain customer loyalty. Perforce's 2023 Black Friday survey sheds light on consumers' expectations this time of year and how developers can properly prepare their applications for increased online traffic ...
This holiday shopping season, the stakes for online retailers couldn't be higher ... Even an hour or two of downtime for a digital storefront during this critical period can cost millions in lost revenue and has the potential to damage brand credibility. Savvy retailers are increasingly investing in observability to help ensure a seamless, omnichannel customer experience. Just ahead of the holiday season, New Relic released its State of Observability for Retail report, which offers insight and analysis on the adoption and business value of observability for the global retail/consumer industry ...
Adobe expects US online holiday sales to hit $221.8 billion this holiday shopping season (Nov. 1 to Dec. 31), representing 4.8% growth year-over-year (YoY).
Customer loyalty is changing as retailers get increasingly competitive. More than 75% of consumers say they would end business with a company after a single bad customer experience. This means that just one price discrepancy, inventory mishap or checkout issue in a physical or digital store, could have customers running out to the next store that can provide them with better service. Retailers must be able to predict business outages in advance, and act proactively before an incident occurs, impacting customer experience ...
As online penetration grows, retailers' profits are shrinking — with the cost of serving customers anytime, anywhere, at any speed not bringing in enough topline growth to best monetize even existing investments in technology, systems, infrastructure, and people, let alone new investments, according to Digital-First Retail: Turning Profit Destruction into Customer and Shareholder Value, a new report from AlixPartners and World Retail Congress ...
When it comes to digital transactions, Americans are loyal to the experience, not necessarily the brand, according to a survey commissioned by FullStory. This research reveals that 40% of US consumers say they don't care where they buy from "as long as it works" ...
Consumers have increasingly higher expectations about online experience. The consequences of poor experience are significant for e-commerce retailers, affecting sales, revenue, and stock price. New research conducted by Forrester Research on behalf of Catchpoint shows that one cause of poor experiences are disruptions across the "Internet stack," including routers, firewalls, ISPs, DNS, CDNs, cloud services, website payment providers, and video hosting services — is particularly costly for e-commerce retailers ...
While there is no denying the surge of traffic that the holiday shopping peak — especially Black Friday — generates for retailers, some shopper behavior patterns may be worth noting for other major spikes in online shopping throughout the year ... The challenge for brands lies in creating a web strategy that can scale website performance and manage the surges and spikes throughout the year appropriately ...
Since IT Ops and application performance are an important part of e-commerce, APMdigest is following up our list of 2023 Application Performance Management Predictions with predictions from industry experts about how e-commerce will evolve in 2023 ...
Most (85%) consumers shop online or via a mobile app, with 59% using these digital channels as their primary holiday shopping channel, according to the Black Friday Consumer Report from Perforce Software. As brands head into a highly profitable time of year, starting with Black Friday and Cyber Monday, it's imperative development teams prepare for peak traffic, optimal channel performance, and seamless user experiences to retain and attract shoppers ...
Digital Product Management (DPM) results in benefits across the enterprise, with 94% stating their DPM initiative is successful, according to a report entitled To Meet 2022 Business Objectives – Digital Product Management Adoption Is Accelerating, sponsored by Broadcom Software and conducted by Dimensional Research ...
Building strong customer relationships via digital channels is no simple task for retailers given the seemingly endless number of digital platforms, devices, payment methods and technologies available today. So how can today's retailers ensure their digital offerings overcome these challenges and attract and retain the valuable customers they desperately need? ...
Every day, companies are missing customer experience (CX) "red flags" because they don't have the tools to observe CX processes or metrics. Even basic errors or defects in automated customer interactions are left undetected for days, weeks or months, leading to widespread customer dissatisfaction. In fact, poor CX and digital technology investments are costing enterprises billions of dollars in lost potential revenue ...
The holidays are almost upon us, and retailers are preparing well in advance for the onslaught of online consumers during this compressed period. The Friday following Thanksgiving Day has become the busiest shopping day of the year, and online shopping has never been more robust. But with supply chain disruptions limiting merchandise availability, customer experience will make the difference between clicking the purchase button or typing a competitor's web address ...
The 2021 holiday season will be an inflection point: As the economy starts to ramp up again while the country still grapples with the pandemic, holiday shopping will be the most digital holiday season in history by a long shot ... The work must begin months before, as organizations learn from the year prior and take steps to improve experiences and operations, fine-tune systems, plug in new data sources to enrich machine-learning algorithms, move more workloads to the cloud, automate, and experiment with new tech. These efforts culminate in "API Tuesday" ...
Consumers have also become accustomed to what type of experiences they can expect from an application, with reliability and consistent performance being two of the biggest demands. If these expectations from consumers are not met, they look elsewhere for a service that will provide a stellar experience, leading to a loss in customers. Poor performance is no longer an option, and consumers believe it's the business' responsibility to ensure everything performs seamlessly ...
Traditional websites are simply not designed to handle hundreds of thousands of shoppers simultaneously. Whether one person is in the checkout or 150,000, shoppers should have a good buying experience. Headless PWAs are the answer ...
