comScore reported its official spending forecast for the November-December 2014 holiday season, as well as desktop retail e-commerce spending for Q3 2014. The official comScore 2014 holiday season forecast is that total online retail spending for the November–December period will reach $61.0 billion, representing a 16-percent gain versus year ago.
Spending using desktop computers for that period is expected to reach $53.2 billion, up 14 percent year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.
Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13 percent of total digital commerce and growing at an annual rate of 25 percent vs. last season.
comScore also released its estimates of Q3 2014 US desktop e-commerce sales. Q3 2014 saw desktop spending rise 13 percent year-over-year to $53.9 billion, marking the twentieth consecutive quarter of positive year-over-year growth and sixteenth consecutive quarter of double-digit growth. It also represented a rebound of 3 percentage points from the 10-percent growth rate in Q2 2014.
Recently compiled figures for October 2014 desktop e-commerce spending showed a 14-percent year-over-year growth rate to $18.8 billion, signaling a continuing positive trend in spending growth from the middle of the year.
Q3 2014 m-commerce spending on smartphones and tablets added $6.7 billion for the quarter, up 17 percent vs. year ago, for a digital commerce spending total of $60.6 billion in the quarter.
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