Logentries, a SaaS service for log management and real-time analytics, is extending its web application monitoring service with auto-logging capabilities for tracking user behavior and activity.
With up-to-the-second visibility into exactly what individual users are doing, customers can understand the end-to-end user experience, and correlate additional payload data such as performance and business metrics to easily identify trends or issues. In addition to the individual user session tracking, customers can analyze by activity or user segment to better understand user behavior and application performance, with the option to drill-down to examine specific events or performance metrics as needed.
The Logentries real-time user monitoring capability uses client side libraries (supporting iOS, Android, HTML5, JavaScript and Windows Mobile) to gather event data from a user’s browser or client device, and sends it directly to the Logentries service. Unlike traditional web analytics tools that only show high level aggregate views of visitor activity, Logentries enables customers to track events at the individual user level, capturing specific event activity in real-time. Logentries also allows customers to include custom payload information in order to capture performance and business-related information on specified user events. With this breadth of log data captured, for example, customers can associate the context of logged user events with relevant metrics such as response time or the monetary value of a given user action.
“This is an exciting technology that enables our customers to understand their users’ experience and behavior, in real-time as the events occur on their websites, and in their web applications,” said Dr. Trevor Parsons, Logentries Co-founder and Chief Scientist. “It is a great example of using logs as data and is more flexible and scalable than traditional web analytics tools. We set this up internally in minutes and are now using it to understand which features customers are using and if individual users are experiencing any performance issues.”
Logentries is featuring the auto-log capability in its internal sign-up process for all new users. Once a new user has started a free account, an auto-log is immediately created and begins capturing an audit trail of the user’s own activity.
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