Mobile devices account for more than 60 percent of all digital minutes in all 9 markets profiled in comScore's report: Mobile’s Hierarchy of Needs.
The report published in March 2017 traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives. The report uses mobile and multi-platform data from 9 international markets: USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia.
The report states: "The concept of 'mobile first' is no longer exclusive to technology-focused businesses and consumers, and is the default position for a growing number of internet users, who now spend the majority of their digital time on smartphones and tablets."
Other key insights revealed in the report include:
■ Apps dominate time spent on smartphone and tablet devices, representing more than 80% of mobile minutes in all markets studied.
■ The share of consumers abandoning desktop altogether varies dramatically by geography – from just 7% in the UK, to 70% in Indonesia. Mobile only audiences comprise users from all age demographics surprisingly evenly.
■ Social Media behaviors have shifted towards content. In Spain, sharing of links to websites grew 11% in 2016, compared to a -3% fall in posting personal statuses.
■ Mobile convenience has meant that audiences for high-value categories such as banking and travel have overcome security concerns to overtake desktop in many markets.
■ Top apps are dominated by large international players, but regional differences have an impact. Messaging apps such as WhatsApp, Facebook Messenger, WeChat, QQ Instant Messenger and Line account for nearly 1 in 7 minutes for some non-US markets, and led to a decline in standard SMS messaging.
The Latest
Government agencies are transforming to improve the digital experience for employees and citizens, allowing them to achieve key goals, including unleashing staff productivity, recruiting and retaining talent in the public sector, and delivering on the mission, according to the Global Digital Employee Experience (DEX) Survey from Riverbed ...
App sprawl has been a concern for technologists for some time, but it has never presented such a challenge as now. As organizations move to implement generative AI into their applications, it's only going to become more complex ... Observability is a necessary component for understanding the vast amounts of complex data within AI-infused applications, and it must be the centerpiece of an app- and data-centric strategy to truly manage app sprawl ...
Fundamentally, investments in digital transformation — often an amorphous budget category for enterprises — have not yielded their anticipated productivity and value ... In the wake of the tsunami of money thrown at digital transformation, most businesses don't actually know what technology they've acquired, or the extent of it, and how it's being used, which is directly tied to how people do their jobs. Now, AI transformation represents the biggest change management challenge organizations will face in the next one to two years ...
As businesses focus more and more on uncovering new ways to unlock the value of their data, generative AI (GenAI) is presenting some new opportunities to do so, particularly when it comes to data management and how organizations collect, process, analyze, and derive insights from their assets. In the near future, I expect to see six key ways in which GenAI will reshape our current data management landscape ...
The rise of AI is ushering in a new disrupt-or-die era. "Data-ready enterprises that connect and unify broad structured and unstructured data sets into an intelligent data infrastructure are best positioned to win in the age of AI ...
A majority (61%) of organizations are forced to evolve or rethink their data and analytics (D&A) operating model because of the impact of disruptive artificial intelligence (AI) technologies, according to a new Gartner survey ...
The power of AI, and the increasing importance of GenAI are changing the way people work, teams collaborate, and processes operate ... Gartner identified the top data and analytics (D&A) trends for 2024 that are driving the emergence of a wide range of challenges, including organizational and human issues ...
IT and the business are disconnected. Ask the business what IT does and you might hear "they implement infrastructure, write software, and migrate things to cloud," and for some that might be the extent of their knowledge of IT. Similarly, IT might know that the business "markets and sells and develops product," but they may not know what those functions entail beyond the unit they serve the most ...
Cloud spending continues to soar. Globally, cloud users spent a mind-boggling $563.6 billion last year on public cloud services, and there's no sign of a slowdown ... CloudZero's State of Cloud Cost Report 2024 found that organizations are still struggling to gain control over their cloud costs and that a lack of visibility is having a significant impact. Among the key findings of the report ...
The use of hybrid multicloud models is forecasted to double over the next one to three years as IT decision makers are facing new pressures to modernize IT infrastructures because of drivers like AI, security, and sustainability, according to the Enterprise Cloud Index (ECI) report from Nutanix ...
