Citrix announced the launch of new high-value offerings designed to empower enterprises in consolidating their application delivery infrastructure through the new CitrixⓇ platform.

These offerings seamlessly integrate the industry-leading features of NetScalerⓇ and Citrix technologies, providing enhanced value and performance for customers. The Citrix platform is now accessible through two simplified subscription options: Citrix Universal Hybrid-Multi Cloud and Citrix Platform License.

“As businesses navigate the complex landscape of delivering applications to users, the need for a unified solution that simplifies, empowers, and strategically aligns with their goals has never been more critical,” said Sridhar Mullapudi, general manager of Citrix, a business unit of Cloud Software Group. “The Citrix platform provides customers with increased value, performance, and security while delivering a unified solution that scales seamlessly to support customer needs—whether on-premises, in the cloud, or both.”

The Citrix platform is a comprehensive enterprise solution that empowers IT teams by integrating leading functions and capabilities from both Citrix and NetScaler solutions, whether they want to deploy on-prem, in the cloud or both. These include zero trust access, best-in-class app and desktop virtualization, and high-performance secure application delivery, all with end-to-end monitoring and observability. The platform equips IT teams with all the solutions necessary to securely enable high-performance access to enterprise applications.

The new simplified subscription offerings aim to streamline customer access to the full range of capabilities in the Citrix platform. Both subscriptions provide unprecedented entitlement to functions and features, ensuring customers benefit from increased value and performance through the combined solution.

Partnering with strategic customers to help maximize their return on investment (ROI) and harness the power of the platform, Citrix is providing enhanced support, expert guidance, and educational resources through CitrixⓇ Unified Services. This new service combines elevated support offerings with access to enterprise architects and consultants to help enterprises optimize the use and adoption of the platform.

The two new subscriptions consist of:

- Citrix Universal Hybrid-Multi Cloud builds upon last year’s announcement of the Citrix Universal subscription, offering more Citrix enterprise capabilities than ever before. It includes Citrix Virtual Apps and Desktops Premium, DaaS Premium, Endpoint Management, and all the NetScaler capabilities IT teams may need for their VDI and enterprise application delivery (ADC) requirements.

- Citrix Platform License is designed for enterprises seeking to expand beyond traditional VDI and ADC use cases, providing zero trust app access, secure SaaS and web delivery, an enterprise-grade web browser, and advanced insights and recommendations. This license offers unlimited access to all current Citrix offerings, along with future innovations and acquired technologies, such as the recent acquisition of vast limits GmbH, the makers of uberAgent.

Delivering on its commitment to offer greater value and functions through the Citrix platform, the recent acquisition of uberAgent is a pivotal enhancement that expands existing Citrix observability technologies in the platform. uberAgent offers customers exceptional visibility into the quality and security of their digital workplaces. Covering both physical and virtual endpoints, uberAgent addresses EUC monitoring and observability needs, including the ability to collect consumption and resource usage patterns of installed applications and browser sessions, as well as system and network metrics for security and performance purposes. All the data can be exported to Splunk, Elasticsearch, Kibana, Apache Kafka, or multiple backends simultaneously.