New Relic and Major League Baseball (MLB) announced the launch of a new national brand partnership, highlighting the role of data and analytics in improving performance both in sports and in business.
The partnership will leverage the existing relationship between the companies and share how MLBAM, MLB’s NY-based technology company, has used New Relic to modernize the baseball experience for fans.
The partnership, which begins immediately across MLB’s digital properties, brings together New Relic’s innovative brand with the data and analytics revolution popularized in baseball and popular culture. This movement has gone on to spark interest in how other sports and aspects of life can be improved through data. New Relic has helped pioneer a similar data-driven, decision making approach with the establishment of a new software category - software analytics - which can help any business drive successful digital transformations and strategies.
MLB offers New Relic a unique multi-platform opportunity to deploy dedicated content across MLB Network, MLB.com, and select MLB ballparks to engage new audiences. In addition to providing valuable channels to engage customers, MLB’s media properties showcase the power of New Relic’s comprehensive software monitoring and analytics capabilities by delivering code-level data and analytics necessary to instrument every application MLB rolls out.
Content will be jointly produced between New Relic and MLB, and include:
- A weekly MLB Now segment, “Digging into the Data,” on MLB Network. The segments, which will highlight new insights about individual player performance, also will be available for on-demand viewing via MLB.com.
- “Digging into the Data,” will be extended into an original multi-episode MLB.com series which will showcase the latest in baseball technology, putting a spotlight on the role data and analytics play.
- Unique collaborative technology-focused events co-hosted by New Relic and MLB at select MLB ballparks. Details and timing for events will be announced at later dates.
New Relic provides a comprehensive monitoring platform, the New Relic Software Analytics Cloud, which is designed to help companies, such as MLBAM, to build and run better software. The New Relic Software Analytics Cloud enables developers and IT operations to understand the performance of their applications and underlying services, be more responsive to and anticipate issues before they affect customers, and real-time insights on how their software impacts business outcomes.
“As we look to continue our growth, partnering with MLB is a natural choice because baseball fans are the most passionate believers in data and analytics,” said Robson Grieve, CMO of New Relic. “Baseball offers an amazing platform to share our love for the power of data to drive performance, and we get the opportunity to share a real story of customer transformation - that of MLB Advanced Media.”
“New Relic has been a valued partner in helping ensure we continue to create and deliver the best digital experiences for baseball fans,” said Noah Garden, EVP, MLB Business. “The importance of data and analytics to our business grows each and every day and the shared values of this partnership have enabled seamless teamwork across the companies to-date, and is sure to continue with this great campaign.”
For additional details about how MLBAM is using New Relic to modernize baseball see MLBAM Executive VP and CTO Joseph Inzerillo present at New Relic’s FutureStack15 conference, below.
The Latest
As businesses and individuals increasingly seek to leverage artificial intelligence (AI), the cloud has become a critical enabler of AI's transformative power. Cloud platforms allow organizations to seamlessly scale their AI capabilities, hosting complex machine learning (ML) models while providing the flexibility needed to meet evolving business needs ... However, the promise of AI in the cloud brings significant challenges ...
The business case for digital employee experience (DEX) is clear: more than half (55%) of office workers say negative experiences with workplace technology impact their mood/morale and 93% of security professionals say prioritizing DEX has a positive impact on an organization's cybersecurity efforts, according to the 2024 Digital Employee Experience Report: A CIO Call to Action, a new report from Ivanti ...
For IT leaders, a few hurdles stand in the way of AI success. They include concerns over data quality, security and the ability to implement projects. Understanding and addressing these concerns can give organizations a realistic view of where they stand in implementing AI — and balance out a certain level of overconfidence many organizations seem to have — to enable them to make the most of the technology's potential ...
For the last 18 years — through pandemic times, boom times, pullbacks, and more — little has been predictable except one thing: Worldwide cloud spending will be higher this year than last year and a lot higher next year. But as companies spend more, are they spending more intelligently? Just how efficient are our modern SaaS systems? ...
The OpenTelemetry End-User SIG surveyed more than 100 OpenTelemetry users to learn more about their observability journeys and what resources deliver the most value when establishing an observability practice ... Regardless of experience level, there's a clear need for more support and continued education ...
A silo is, by definition, an isolated component of an organization that doesn't interact with those around it in any meaningful way. This is the antithesis of collaboration, but its effects are even more insidious than the shutting down of effective conversation ...
New Relic's 2024 State of Observability for Industrials, Materials, and Manufacturing report outlines the adoption and business value of observability for the industrials, materials, and manufacturing industries ... Here are 8 key takeaways from the report ...
For mission-critical applications, it's often easy to justify an investment in a solution designed to ensure that the application is available no less than 99.99% of the time — easy because the cost to the organization of that app being offline would quickly surpass the cost of a high availability (HA) solution ... But not every application warrants the investment in an HA solution with redundant infrastructure spanning multiple data centers or cloud availability zones ...
The edge brings computing resources and data storage closer to end users, which explains the rapid boom in edge computing, but it also generates a huge amount of data ... 44% of organizations are investing in edge IT to create new customer experiences and improve engagement. To achieve those goals, edge services observability should be a centerpoint of that investment ...
The growing adoption of efficiency-boosting technologies like artificial intelligence (AI) and machine learning (ML) helps counteract staffing shortages, rising labor costs, and talent gaps, while giving employees more time to focus on strategic projects. This trend is especially evident in the government contracting sector, where, according to Deltek's 2024 Clarity Report, 34% of GovCon leaders rank AI and ML in their top three technology investment priorities for 2024, above perennial focus areas like cybersecurity, data management and integration, business automation and cloud infrastructure ...
