Jeli.io formally launched and unveiled the first incident analysis platform.

The platform uses incidents as a catalyst for understanding how their company is doing so they can stay focused on what really matters and improve response, prevention and long-term reliability.

The product is in private beta with brand name companies like Indeed, the world’s number one job site.

Jeli highlights incident coordination costs, uncovers organizational issues and generates recommendations to help companies address these issues before they become irreparable. Jeli coalesces disparate systems involved in incidents and directs users’ attention to areas that are costing companies the most during incidents so that users can not only improve the collaboration and process aspects of incident response but improve on-call rotations and strengthen the capability of getting your action items complete.

“Jeli gives companies the visibility and critical focus to ensure their chaos engineering and incident response practices continue to optimize. Their action items actually get followed through on because they are useful, all while safeguarding companies from making the same mistakes twice,” said Nora Jones, founder and CEO of Jeli.io.

With Jeli, companies no longer have to painstakingly go through every detail of every incident. Jeli proactively does it for them in a way that makes them faster and enhances the quality of the output. Through Jeli’s incident analysis and timeline, organizations can start their postmortems with shoulders to stand on, rather than starting from scratch and missing opportunities to improve. Jeli enables users to slice and dice their incidents in a way that shows how responders can better coordinate.

Jeli.io also announced $4 million in seed funding led by Boldstart Ventures with participation from Harrison Metal and Heavybit.