Dynatrace enhanced its Digital Experience Module to include Session Replay for native-mobile applications.
This will provide digital teams with a movie-like view of a mobile user’s experience, enabling teams to see every click, swipe, and tap from the user’s perspective, and allowing them to optimize mobile apps for performance, feature adoption, and conversions. Session Replay also provides data privacy by design, meaning organizations in even the most highly regulated industries, who need to comply with regulations such as GDPR, can leverage customer behavior and experience data to drive better user experience and business outcomes.
The enhancements will also extend Dynatrace’s digital business analytics capabilities to native-mobile applications, which helps teams understand how user journeys impact critical business KPIs, including conversion rates, and app store ratings.
To help digital teams deliver the best possible native-mobile experiences, Dynatrace provides:
- Dynatrace Session Replay, optimizing business outcomes by enabling developers, application, and business teams to easily review user sessions and understand how new features impact user journeys.
- Data privacy by design, making it easy to protect users’ data and comply with regulations, such as GDPR and CCPA, by automatically masking personally identifiable information. Dynatrace also provides role-based controls, enabling teams to customize data access based on their organization’s specific requirements.
- Business analytics, detailing a mobile application’s impact on business KPIs, and reflecting data from owned and third-party sources, including revenue trends, customer conversions, churn, and Apple App Store and Google Play ratings. Dynatrace also provides dashboards that are customizable by user segment.
- Out-of-the-box support for the most widely used mobile development frameworks, ensuring all native-mobile capabilities extend to whichever platform teams are using to build native-mobile applications. Dynatrace now supports Flutter, in addition to previously announced support for Android, Cordova, Ionic, iOS, React Native, and Xamarin.
“Dynatrace has led the way with an all-in-one platform that combines end-to-end automatic and intelligent observability, digital business analytics, and digital experience monitoring,” said Steve Tack, SVP of Product Management at Dynatrace. “This enables our customers to understand the entire user experience in context, as well as to ensure that new features are adopted, pipelines convert to revenue, and digital teams know precisely what to do to continuously improve. This is just not possible with point products or loosely integrated suite-of-tools approaches that can only provide fragmented keyhole views into customer experiences.”
These updates will be available to all Digital Experience Module customers within the next 90 days.
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