Elastic, the Search AI Company, announced it has joined the Content Authenticity Initiative (CAI).
Through its participation, Elastic will help combat digital misinformation, and promote transparency and authenticity across AI-generated content.
“In today's digital wild west, content authenticity is essential,” said Carolyn Herzog, chief legal officer at Elastic . “By joining the Content Authenticity Initiative, we're not just talking the talk – we're building a more trustworthy online ecosystem that gives users the tools they need to separate fact from fiction.”
Since its founding by Adobe in 2019, the CAI has amassed a coalition of over 2,000 major media and technology companies. By joining this group, Elastic is leveraging its expertise in cutting-edge search and large-scale data analysis capabilities to tackle the growing challenge of misinformation.
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