APMdigest Sponsor Program

APMdigest is an online authority in the Application Performance Management (APM) technology market. For more than 10 years APMdigest has been the industry's only online publication focused specifically on APM, Observability, AIOps and related technologies. The goal of APMdigest is to bring the industry together by providing a platform for thought leaders such as analysts, consultants, service providers, vendors and users. As our sponsors help us meet this objective, they also gain the advantages of market exposure, brand awareness, lead generation and thought leadership.

APMdigest sponsorships provide at least one banner ad on every page of the site. But APMdigest is about much more than ads. That is why we call it a "sponsor" program, rather than just advertising. The truth is that many website visitors can block ads, but APMdigest is designed to bypass ad-blocking by providing multiple additional options to drive traffic back to the sponsor's website — all included in one economical sponsorship price. In addition to ads, sponsors can post the following:

■ Upcoming webinars
■ On-demand webinars
■ Videos (5 minutes or less)
■ White papers/ebooks/reports/analyst reports
■ Free tools/trials
■ Featured products
■ Case studies
■ Promotional links in blogs, news and the APM Buyers guide

All of these assets link directly back to the sponsor's designated landing or registration page (except for videos).

APMdigest offers 3 levels of sponsorship: Platinum, Gold and Silver. Scroll down to find out what each sponsorship level includes.

Sponsorship Level Comparison Chart

A recent Platinum ad on APMdigest rec'd 5800+ clicks in 5 months. While APMdigest cannot guarantee that level of performance for every ad — since the performance is based on a variety of factors — it shows the potential is there.

In addition to the 3 sponsorship levels, APMdigest can provide a custom-designed sponsored microsite, featuring all sponsored content. For example, CA Technologies sponsored APM Academy — a microsite within APMdigest — from 2016-2019.

Click here to see the list of industry leaders currently sponsoring APMdigest

For more information on becoming a sponsor, contact:

Pete Goldin
Editor and Publisher
APMdigest

SPONSORSHIP BENEFITS

All Sponsors receive:

■ An ad on every web page

■ An ad in the bi-monthly APMdigest email

■ Listing on the APMdigest Sponsor Page with a link to the Sponsor's home page

■ Special privileges in the Vendor Forum, including:

- Multiple blogging accounts

- Clickable company logo linking back to the sponsor's website embedded in each blog

- Sponsor's ad embedded in each blog

- The ability to link to multiple URLs, promotional materials, white papers, webinars, events and more at the end of every blog submitted by the Sponsor. (Non-sponsors can only include a link to their home page, and cannot promote anything in the Vendor Forum.)

- Sponsor blog priority posting in the next available spot. Even though APMdigest has a queue of blogs waiting to be posted that can sometimes be as long as several weeks, sponsor blogs get priority and are posted asap, usually within a couple days.

■ Links to promotional pages and other URLs - as well as a clickable version of the sponsor's logo and ad - in press releases or other news posted in the APMdigest Industry News section. (Non-sponsor news items in the Industry News section do not include any links.)

■ The ability to post links to white papers, reports and ebooks, both on the site and in the APMdigest bi-monthly emails

■ The ability to post links to upcoming and on-demand webinars both on the site and in the APMdigest bi-monthly emails

■ The ability to post videos in the right column of the site

■ The ability to post links to free tools and trial downloads on the Free Tools page

■ Special privileges in the APM Buyers Guide, including:

- "Featured Vendor" status with a directory page link on the APM Buyers Guide home page

- Multiple promotional links on the sponsor's directory page

- The ability to post featured products which appear on the APM Buyers Guide home page and the sponsor's directory page

- The ability to post case studies which appear on the APM Buyers Guide home page and the sponsor's directory page

Please note the following:

- At the end of any sponsorship, if the sponsorship is not renewed, all ads; assets such as white papers, webinars, videos and free tools; ads and links embedded in blogs and industry news; and all links on the APM Buyers Guide will be taken down.

- If a sponsor's company name or branding changes during a sponsorship, APMdigest will take down any outdated ads, assets and logos. The sponsor is responsible for providing APMdigest with new ads, assets and logo corresponding to the changes.

SPONSORSHIP LEVELS

APMdigest offers 3 levels of sponsorship: Platinum, Gold and Silver.

Sponsorship Level Comparison Chart

Platinum Sponsor

Platinum is APMdigest's premier level of sponsorship, providing a banner ad in a unique and highly visible space on every page of the site. Platinum Sponsors get a Platinum ad, Gold ad and Silver ad.

Platinum Sponsors can post unlimited webinars, videos, white papers/reports/ebooks, free tools and trials, and open an unlimited number of blogging accounts. Platinum Sponsors can also post an unlimited number of featured products and case studies on the APM Buyers Guide.

Gold Sponsor

The Gold Sponsorship of APMdigest involves placement of a large ad in the center of the site directly above the featured content. Two Gold Sponsor ads are displayed at any one time, and they rotate with each click so that each Gold Sponsor ad has a chance to be a focal point of the page.

The large ad also appears in the center of the page in the bi-monthly APMdigest emails.

Gold Sponsors also get a Silver ad in the right column of the site.

Gold Sponsors can post up to 8 white papers, reports or eBooks per month, and unlimited analyst reports.

Gold Sponsors can post up to 8 on-demand webinars per month, and unlimited upcoming webinars.

Gold Sponsors can post up to 8 videos per month.

Gold Sponsors are also eligible for an unlimited number blogging accounts on the APMdigest Vendor Forum.

Gold Sponsors also receive multiple benefits on APM Buyers Guide:

- Featured Vendor status, with a direct link from the left column nav bar to your directory page.

- Up to 8 featured products on your directory page. Featured products also appear on the APM Buyers Guide home page - 10 at a time, rotating with each click.

- Up to 8 case studies on your directory page. Case studies also appear on the APM Buyers Guide home page - 10 at a time, rotating with each click.

- Up to 8 links on your directory page.

- Your company logo on your directory page.

- Your Gold ad will appear on your directory page.

Gold sponsorships are available in 3-month and 12-month commitments. Contact Pete Goldin for rates.

APMdigest Gold Sponsorship Deliverables

Silver Sponsor

Silver is the entry level sponsorship, providing companies with an economical option to gain a presence on APMdigest. If your primary goal is ad clicks, APMdigest recommends the Gold or Platinum sponsorship levels which typically get higher ad clicks than the Silver level ads. If you have a limited budget, and are more interested in gaining brand visibility, and posting your white papers, webinars, free tools and other links on APMdigest, then a Silver Sponsorship is the right choice for you.

Silver Sponsors receive a medium sized ad in the right margin on every web page, and in the bi-monthly APMdigest emails.

Silver Sponsors can post up to 4 white papers, reports or eBooks per month, and unlimited analyst reports.

Silver Sponsors can post up to 4 on-demand webinars per month, and unlimited upcoming webinars.

Silver Sponsors can post up to 4 videos per month.

Silver Sponsors are also eligible for up to 8 blogging accounts on the APMdigest Vendor Forum.

Silver Sponsors also receive multiple benefits on APM Buyers Guide:

- Featured Vendor status, with a direct link from the left column nav bar to your directory page.

- Up to 4 featured products on your directory page. Featured products also appear on the APM Buyers Guide home page - 10 at a time, rotating with each click.

- Up to 4 case studies on your directory page. Case studies also appear on the APM Buyers Guide home page - 10 at a time, rotating with each click.

- Up to 4 links on your directory page.

- Your company logo on your directory page.

- Your Silver ad will appear on your directory page.

Silver sponsorships are available in 3-month and 12-month commitments. Contact Pete Goldin for rates.

APMdigest Silver Sponsorship Deliverables

APMDIGEST SPONSORSHIP COMPARISON CHART

The chart below allows you to easily see the differences in benefits between each sponsorship level.

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