Depending upon your specific industry, the holiday rush can account for 75% – 85% of your total revenue. You cannot be caught unprepared and your systems have to be able to handle the surge in traffic. So how do you make sure your systems are not going to let you down?
Two words, adequate capacity. Capacity is the #1 reason for service degradation or failure.
Start with historical data. What was the load on your systems last year? This will probably give you the best baseline and starting point.
Now estimate how and why that will change this year. Do you have a blockbuster toy? Or are you offering the iPhone 6 at significant discount? Have you launched a massive marketing campaign or is the marketing group planning something new? Whatever it is, understand how that will impact your demand and how long the additional demand can be expected to last. Make sure you provision for it.
Harness the clouds. You certainly do not want to carry excess capacity all year round, just for this one day or a relatively short time period. Reach out for on-demand capacity from a public or private cloud provider. Run synthetic transactions using your APM tools to ensure your infrastructure will not fold under pressure. Use cloud bursting for as long as needed and dial down as you notice decline in demand. As you move your services to and from the cloud, remember, the location of your services should be transparent to the customers.
Unified monitoring tools can manage your services whether they are running on your local infrastructure, on your private cloud or even a third party public cloud. When issues happen (yes – "when" not "if") you can quickly identify the root cause and get a rapid resolution, hopefully well before the customer is impacted.
You want your customers to be able to access your site and more importantly, you want them to be able transact business while they are there. Make it easy for them and less of a headache for you and your organization.
Scott Hollis is Director of Product Marketing for Zenoss.
The Latest
Industry experts offer predictions on how NetOps, Network Performance Management, Network Observability and related technologies will evolve and impact business in 2025 ...
In APMdigest's 2025 Predictions Series, industry experts offer predictions on how Observability and related technologies will evolve and impact business in 2025. Part 6 covers cloud, the edge and IT outages ...
In APMdigest's 2025 Predictions Series, industry experts offer predictions on how Observability and related technologies will evolve and impact business in 2025. Part 5 covers user experience, Digital Experience Management (DEM) and the hybrid workforce ...
In APMdigest's 2025 Predictions Series, industry experts offer predictions on how Observability and related technologies will evolve and impact business in 2025. Part 4 covers logs and Observability data ...
In APMdigest's 2025 Predictions Series, industry experts offer predictions on how Observability and related technologies will evolve and impact business in 2025. Part 3 covers OpenTelemetry, DevOps and more ...
In APMdigest's 2025 Predictions Series, industry experts offer predictions on how Observability and related technologies will evolve and impact business in 2025. Part 2 covers AI's impact on Observability, including AI Observability, AI-Powered Observability and AIOps ...
The Holiday Season means it is time for APMdigest's annual list of predictions, covering IT performance topics. Industry experts — from analysts and consultants to the top vendors — offer thoughtful, insightful, and often controversial predictions on how Observability, APM, AIOps and related technologies will evolve and impact business in 2025 ...
Technology leaders will invest in AI-driven customer experience (CX) strategies in the year ahead as they build more dynamic, relevant and meaningful connections with their target audiences ... As AI shifts the CX paradigm from reactive to proactive, tech leaders and their teams will embrace these five AI-driven strategies that will improve customer support and cybersecurity while providing smoother, more reliable service offerings ...
We're at a critical inflection point in the data landscape. In our recent survey of executive leaders in the data space — The State of Data Observability in 2024 — we found that while 92% of organizations now consider data reliability core to their strategy, most still struggle with fundamental visibility challenges ...