Sydney Sloan, CMO at Alfresco, has joined the APMdigest Vendor Forum.

As CMO, Sloan is responsible for driving customer, product, partner and industry marketing. Prior to joining Alfresco, she was head of Customer Experience at Jive Software where she helped to drive customer retention and growth programs which resulted in increased renewal rates for the company through integrated customer communications and marketing programs. She introduced customer value engineering team to develop financial justification models and metrics to enable customers to quantify the value of their investments. Prior to joining Jive, Sloan spent 9 years at Adobe Systems running enterprise product marketing and industry solutions marketing as well as contributing to Adobe’s Open Source initiative. She is a graduate of the University of Southern California’s Marshall School of Business.

Alfresco is an enterprise open-source software company focused on advancing the flow of digital business. The company provides a better way for people to work, making sure they have the information they need, exactly when they need it most. The Alfresco Digital Business Platform is used to digitize processes, manage content and securely govern information. Alfresco helps over 1,300 industry-leading organizations, including Cisco, Bank of NY Mellon, Liberty Mutual, Capital One, US Department of Navy, and NASA, be more responsive and competitive.