Instart announced two new DX Cloud services that each provide continuous user insights, context-aware controls, and AI-driven optimizations, to ensure the best performance, security, and profitability of a website without requiring brands to do manual programming or hire expensive consultants.
Instart DX Cloud, a digital experience automation solution, provides a set of automated services that analyze, control, and optimize the website at the point of experience - the browser - to enable organizations to provide their customers exceptional web experiences.
“Next-generation attacks like Magecart circumvent the network and take advantage of the browser to exfiltrate data, thus they can only be prevented when you have controls in the browser," said Instart CEO Sumit Dhawan. “Since there is no way for people and tools to detect these attacks as they happen, brands need digital experience automation solutions that focus on delivering insights, controls, and optimizations from the origin to the browser to ensure website visitors have amazing experiences, and customer information is protected.”
The DX Cloud portfolio now includes:
- DX Cloud Web, which improves the speed and security of a website by providing personalized content and delivery optimizations as well as protection from sophisticated cyberattacks
- NEW: DX Cloud Tags, which ensures integrity and protection of a company’s website by delivering control and visibility into the behavior of third-party tags from the website on any browser
- NEW: DX Cloud Ads, which increases viewability and profitability of a website by analyzing and optimizing the visitor ad experience of a brand’s website on any browser
“The last thing a company wants is to have its website go down, deliver a less than optimal experience, or serve as an entry point for a costly and reputation-ruining security breach,” said Dhawan. “Brands need to provide website experiences that are personalized, fast, and that will allow customers to complete transactions quickly, easily, and securely. Instart’s unique DX Cloud digital experience automation solution prioritizes the point of experience so that customers have the best experience, personal data is secure, and the business gets the greatest possible value from its online investments.”
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