Subbu Iyer, SVP and CMO at Riverbed Technology, has joined the APMdigest Vendor Forum.

Iyer’s responsibilities span corporate marketing and communications, web/digital marketing, strategic and solutions marketing, channel marketing, demand generation and campaigns, and global field marketing. He joined Riverbed from EMC, where he was SVP of Global Product Marketing and focused on storage, converged infrastructure, big data and hybrid cloud solutions. Previously, Iyer spent five years at HP Software in a variety of roles, including as a leader in HP’s Application Lifecycle Management (ALM) Business where he oversaw products, go-to-market and operations for a $1B software business. Before HP, he was CMO at OpenClovis (open source high availability and system management), and also held management positions at Oracle, VERITAS Software, and several startups in the software industry. Iyer holds an MBA from the Kellogg School of Management at Northwestern University.

Riverbed delivers solutions to help companies transition from legacy hardware to a new software-defined and cloud-centric approach to networking, and improve end user experience, allowing enterprises’ digital transformation initiatives to reach their full potential. Riverbed’s integrated platform delivers the agility, visibility, and performance businesses need to be successful in a cloud and digital world. By leveraging Riverbed’s platform, organizations can deliver apps, data, and services from any public, private, or hybrid cloud across any network to any end-point.