For a VP of operations, the cloud, virtualization and mobile communications are making BSM harder than ever. Unfortunately your business customers don’t care. They just want your services to work when, where and how they want them. And they don’t want them to cost too much either. But here’s the issue: while effective, the tried and true approach to BSM — focusing on monitoring and measuring end-user experience—doesn’t provide the type of insight that a VP of operations needs. Today’s IT environment is just too complex. You need higher-level insights that are possible with an IT performance system.