Vendor Forum
The other day I visited a bank to introduce BSM concepts. The IT executives I talked to were very supportive of the ideas, and willing to move forward. But, they said, “How are we going to get this funded?” They had had a very bad experience in the past so they wanted to make sure they would be able to “sell” the BSM project internally. So I compiled some general tips that were useful to me in selling my products and ideas to customers, colleagues, and even to my wife (and she is tougher than all the rest, I tell you). It’s a Top 15. It’s like a Top 10, but 50% better.
I saw a survey in an interesting article the other day by ZDNet blogger Joe McKendrick. McKendrick cites a new cloud survey for The Open Group. The survey indicated that many believe cloud will bring favorable ROI to IT shops, but they lack a mechanism to track results.
For a VP of operations, the cloud, virtualization and mobile communications are making BSM harder than ever. Unfortunately your business customers don’t care. They just want your services to work when, where and how they want them. And they don’t want them to cost too much either. But here’s the issue: while effective, the tried and true approach to BSM — focusing on monitoring and measuring end-user experience—doesn’t provide the type of insight that a VP of operations needs. Today’s IT environment is just too complex. You need higher-level insights that are possible with an IT performance system.
