Zettics, a provider of Actionable Subscriber Analytics for mobile operators, has acquired Velocent Systems.
The combined entity will provide a subscriber-centric, real-time analytics suite that integrates data usage, network performance, and customer experience metrics into a single, unified view for the operator. Having these data sets in one solution will allow operators to realize unique business benefits that were previously unavailable in the market.
Commenting on the acquisition, Sterling Wilson, President and CEO of Zettics said, “Velocent is the market leader in network analysis and Customer Experience Assurance (CEA) for mobile data. Combining Velocent’s capabilities with Zettics’ deep expertise in analyzing data usage for marketing, care and monetization results in a world-class solution for operators. Both companies have complementary technology, customers, and employees that together will deliver unprecedented business improvement to operators worldwide.”
Zettics technology will now derive unique intelligence from a combination of a subscriber’s data usage and corresponding network performance. This includes behavioral metrics (engagement, interests, and segmentation) combined with experiential metrics (latency, throughput, and tonnage) across a variety of apps and services such as browsing, video, audio, and VoLTE. Zettics enables this business critical information to be accessed through an interactive UI, a low-latency API, or integrated via real-time alarms or extracts into operator systems. Multiple tier-1 operators across the world use Zettics and Velocent to improve their business today.
“Operators will finally have the tools they need to simultaneously understand their network performance, along with their subscribers’ experience, behavioral trends and consumption patterns. By effectively and efficiently monitoring both the data and evolving VoLTE networks, operators will be able to deliver a truly enhanced customer experience,” said Ian Herbert-Jones, Velocent’s CEO.
The transaction closed on April 25, 2014.
The Latest
In a fast-paced industry where customer service is a priority, the opportunity to use AI to personalize products and services, revolutionize delivery channels, and effectively manage peaks in demand such as Black Friday and Cyber Monday are vast. By leveraging AI to streamline demand forecasting, optimize inventory, personalize customer interactions, and adjust pricing, retailers can have a better handle on these stress points, and deliver a seamless digital experience ...
Broad proliferation of cloud infrastructure combined with continued support for remote workers is driving increased complexity and visibility challenges for network operations teams, according to new research conducted by Dimensional Research and sponsored by Broadcom ...
New research from ServiceNow and ThoughtLab reveals that less than 30% of banks feel their transformation efforts are meeting evolving customer digital needs. Additionally, 52% say they must revamp their strategy to counter competition from outside the sector. Adapting to these challenges isn't just about staying competitive — it's about staying in business ...
Leaders in the financial services sector are bullish on AI, with 95% of business and IT decision makers saying that AI is a top C-Suite priority, and 96% of respondents believing it provides their business a competitive advantage, according to Riverbed's Global AI and Digital Experience Survey ...
SLOs have long been a staple for DevOps teams to monitor the health of their applications and infrastructure ... Now, as digital trends have shifted, more and more teams are looking to adapt this model for the mobile environment. This, however, is not without its challenges ...
Modernizing IT infrastructure has become essential for organizations striving to remain competitive. This modernization extends beyond merely upgrading hardware or software; it involves strategically leveraging new technologies like AI and cloud computing to enhance operational efficiency, increase data accessibility, and improve the end-user experience ...
AI sure grew fast in popularity, but are AI apps any good? ... If companies are going to keep integrating AI applications into their tech stack at the rate they are, then they need to be aware of AI's limitations. More importantly, they need to evolve their testing regiment ...
If you were lucky, you found out about the massive CrowdStrike/Microsoft outage last July by reading about it over coffee. Those less fortunate were awoken hours earlier by frantic calls from work ... Whether you were directly affected or not, there's an important lesson: all organizations should be conducting in-depth reviews of testing and change management ...
In MEAN TIME TO INSIGHT Episode 11, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses Secure Access Service Edge (SASE) ...
On average, only 48% of digital initiatives enterprise-wide meet or exceed their business outcome targets according to Gartner's annual global survey of CIOs and technology executives ...
