The Fortune 500 has drastically changed over the last 60+ years. In fact, 88% of those companies listed on the Fortune 500 in 1955 have fallen away.

Why? It's simple. The brands that prioritized digital transformation stayed relevant and those that did not faded into the dark.

More telling, is the fact that the average "lifespan" of a company on the list has dropped from 75 to 15 years, indicating that today, a business' longevity is less to do with industrial decline and leadership, and more influenced by technology and trends, suggesting businesses need to be more agile.

As digital transformation continues to change business today, innovative technology like observability with AIOps will play a critical role in helping brands keep up. And as more and more brands implement this innovative technology, there are three main ways they'll see it transform their business.

1. Creating a better customer experience

Our world is now a digital world. And, when you're living in a digital world, you need to be sure digital systems are available when you need them — from banking apps to airline routing systems. That's where observability with AIOps comes in. By continuously observing IT systems and identifying potential issues at machine speed, IT teams can quickly pinpoint who owns the issue, why it's happening and how to fix it. This helps businesses avoid customer-impacting downtime that will interrupt their days and break down trust in the business.

2. Enabling better productivity

For SREs, the toil of wading through data to pinpoint what's meaningful and what's not is all too familiar. And when they identify what data is actually actionable, they still have to determine the best course of action to take to remediate an issue. With observability with AIOps, teams not only have the power to sort through data at machine speed, but also have the context to quickly identify actionable data and put it to use. Observability with AIOps removes manual, time consuming tasks so SREs can collaborate better and make quicker decisions that resolve issues faster.

A good example of this is within a hybrid cloud environment. Typically, SREs monitor the various services across multiple cloud providers or on-prem each with their own monitoring tool. As they do so, they must piece together the data to make sense of how each system might be affecting the other. With observability with AIOps, this data is automatically unified to give SREs a full picture of what's happening within their systems. So, when issues pop up, the team can identify root causes and remediation measures in a matter of minutes rather than hours after the problem arises.

3. Paving the way for innovation

With enhanced productivity also comes a better opportunity to innovate. As businesses clamor to keep up with digital transformation, they must stay competitive by producing product enhancements and new offerings that keep them relevant to the ever-changing market. But when IT teams are bogged down with endless alerts and issues, they don't have time to think about innovation.

Observability with AIOps frees up IT teams to focus on the future by removing day-to-day, manual tasks that suck up their valuable time. On top of that, observability with AIOps helps dev teams integrate QA into their development process so their new innovations see a continuous check and balance system that helps avoid system-impacting changes.

Observability with AIOps isn't just a technical system for your IT department. It also drives business-impacting results that create better experiences for your customers, allowing your team to be more productive and produce freedom for innovation within your business.