Editorial Guidelines

Please observe the following editorial guidelines when submitting feature articles to APMdigest:

Getting Started

Send an abstract or outline of your potential feature article submission to Pete Goldin, Editor and Publisher of APMdigest, before you start writing the article.

If you are a PR or Communications Manager or Agency, click here for some tips on how to interact with APMdigest.

If you are submitting a quote for an APMdigest list, such as our annual APM Predictions list, click here for guidelines.

Original Content

All articles submitted to APMdigest must be original content that has not been published somewhere else. APMdigest periodically may request to re-post an article or blog, if the content is particularly valuable to our readers, but please do not pitch APMdigest to re-post your article or blog.

Word Count

Standard word count for a feature article is 500-800 words. This is not a strict rule. Word counts can be longer if the topic warrants more content. If your article is longer than 1500 words, however, you may want to consider breaking it into multiple parts. Editorial decisions relating to word count are made on a case-by-case basis.


APMdigest does not follow an editorial calendar, and usually does not assign a deadline. We post content as we receive it.

Publication Timeframe

APMdigest posts one item of primary content — feature article, Q&A or blog — per US business day. Consequently, there is often a queue of content waiting to be posted.

APMdigest e-mails go out twice per month, and the current mailing includes all the content we posted since the last mailing.


APMdigest accepts contributed articles on topics relating to APM, BSM and all related technologies, including:

■ Application Performance Management (APM)

■ Business Service Management (BSM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ APM-Generated Big Data

■ Cloud - as it relates to application performance

■ Virtualization - as it relates to application performance

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ E-Commerce

■ Mobile Application Performance Management

■ IT Service Management (ITSM)

■ IT Infrastructure Monitoring

■ IT Operations Management (ITOM)

■ Transaction Management (BTM)

■ IT Operations

■ Log Analysis - as it relates to application or IT performance

■ DevOps and App Development - as it relates to application performance

■ Application Performance Testing

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

Content Guidelines

Articles should be objective, vendor-neutral, thought leadership pieces. Topics should be general industry interest to educate and enlighten our readers. Please do not promote your company, products, partners or any vendor — or criticize the competition — in the article copy or in related graphics submitted with the article.

Author Profile

Include a one paragraph bio of the author at the end of the submission.

Related Links

You are welcome to include links at the end of the article to link to your home page, or other relevant information.

Do not place any hyperlinks in the body copy of the article linking to your company's web pages or any other promotional pages. Hyperlinks in the body copy should only be to support factual points you are making.


All articles will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any article is at the sole discretion of APMdigest. Related links included with the article are also subject to APMdigest approval.

Reposting Articles

If you contribute to APMdigest, you are free to re-post your own article on your own website, as long as you mention that the article was posted on APMdigest, and include a link to our site.

However, we recommend linking to the article on APMdigest.com rather than posting the full article on your site, to highlight the fact that the content was published by an independent third party. Publication of your article on a respected industry site provides strong thought leadership credibility for the author and company.

The Latest

October 08, 2015

A new global survey reveals the top traits of companies who are disrupting their competitors and transforming into successful software-driven, digital businesses. Here's what you can learn from them ...

October 07, 2015

Legacy performance management solutions were architected for smaller, less-complex and static computing environments that did not change much from year-to-year. When all an IT team had to worry about was measuring infrastructure availability and utilization these tools were sufficient. But time has passed them by ...

October 06, 2015

eCommerce is relevant across all industries and it's growing at an exponential rate. Everyone who provides eCommerce understands the significance of website or mobile application performance and how it directly hits the bottom line. And those who are new to eCommerce have started realizing the monetary consequences of page loads and bounce rates. Poor eCommerce performance directly hits your bottom line. No matter what industry you are in, you should be monitoring your websites, web applications and mobile applications to ensure that your customers and end users can do what they wish to do ...

October 05, 2015

As a follow-up to my previous columns on change management, I’d like to step back a little and shine a light on an even broader landscape. Here I’ll touch briefly on process, dialog, and workflow as a triad that can help IT organizations move forward toward a more efficient and potentially more business-aligned way of working ...

October 02, 2015

IDG Enterprise's 2015 Role & Influence of the Technology Decision-Maker research reveals how organizations set technology strategy, the individuals involved in technology purchase decisions and the resources used to stay in the know on technology transformation. Collaboration continues to be a key theme as business executives set the organizational strategy and IT executives lead teams to build and execute plans to help advance the organization ...

October 01, 2015

Every year, the number of consumers who shop online rises, and that traffic increase invariably leads to crashing web sites, unhappy customers and lost sales. Application performance directly impacts business performance. Providing high-performing applications 24/7 is critical, but that is easier said than done with complex applications that must work in environments spanning the cloud, middleware, third-party services and diverse networks. Effectively managing application performance requires broad and deep visibility across all of this, and your preparations for the crush of the holiday shopping season should begin today ...

September 30, 2015

The software-defined data center (SDDC) is crucial to the long-term evolution of an agile digital business according to Gartner, Inc. It is not, however, the right choice for all IT organizations currently ...

September 29, 2015

Gabriel Lowy, Founder of Tech-Tonics, looks at Application Performance Management (APM) from the investor's perspective ...

September 28, 2015

Is your website slow to load? Page size and complexity are two of the main factors you need to consider. Looking back at the trends over the last five years, the average site has ballooned from just over 700KB to 2,135KB. That’s over a 200% increase in five years! The number of requests have grown as well, from around 70 to about 100 ...

September 24, 2015

IT pros really felt the heat this summer as they kept networks buzzing along for remote workers having fun in the sun, according to Ipswitch's inaugural Summertime Blues Survey ...

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