Editorial Guidelines

Please observe the following editorial guidelines when submitting feature articles to APMdigest:

Getting Started

Send an abstract or outline of your potential feature article submission to Pete Goldin, Editor and Publisher of APMdigest, before you start writing the article.

If you are a PR or Communications Manager or Agency, click here for some tips on how to interact with APMdigest.

If you are submitting a quote for an APMdigest list, such as our annual APM Predictions list, click here for guidelines.

Original Content

All articles submitted to APMdigest must be original content that has not been published somewhere else. APMdigest periodically may request to re-post an article or blog, if the content is particularly valuable to our readers, but please do not pitch APMdigest to re-post your article or blog.

Word Count

Standard word count for a feature article is 500-800 words. This is not a strict rule. Word counts can be longer if the topic warrants more content. If your article is longer than 1500 words, however, you may want to consider breaking it into multiple parts. Editorial decisions relating to word count are made on a case-by-case basis.


APMdigest does not follow an editorial calendar, and usually does not assign a deadline. We post content as we receive it.

Publication Timeframe

APMdigest posts one item of primary content — feature article, Q&A or blog — per US business day. Consequently, there is often a queue of content waiting to be posted.

APMdigest e-mails go out twice per month, and the current mailing includes all the content we posted since the last mailing.


APMdigest accepts contributed articles on topics relating to APM, BSM and all related technologies, including:

■ Application Performance Management (APM)

■ Business Service Management (BSM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ APM-Generated Big Data

■ Cloud - as it relates to application performance

■ Virtualization - as it relates to application performance

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ E-Commerce

■ Mobile Application Performance Management

■ IT Service Management (ITSM)

■ IT Infrastructure Monitoring

■ IT Operations Management (ITOM)

■ Transaction Management (BTM)

■ IT Operations

■ Log Analysis - as it relates to application or IT performance

■ DevOps and App Development - as it relates to application performance

■ Application Performance Testing

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

Content Guidelines

Articles should be objective, vendor-neutral, thought leadership pieces. Topics should be general industry interest to educate and enlighten our readers. Please do not promote your company, products, partners or any vendor — or criticize the competition — in the article copy or in related graphics submitted with the article.

Author Profile

Include a one paragraph bio of the author at the end of the submission.

Related Links

You are welcome to include links at the end of the article to link to your home page, or other relevant information.

Do not place any hyperlinks in the body copy of the article linking to your company's web pages or any other promotional pages. Hyperlinks in the body copy should only be to support factual points you are making.


All articles will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any article is at the sole discretion of APMdigest. Related links included with the article are also subject to APMdigest approval.

Reposting Articles

If you contribute to APMdigest, you are free to re-post your own article on your own website, as long as you mention that the article was posted on APMdigest, and include a link to our site.

However, we recommend linking to the article on APMdigest.com rather than posting the full article on your site, to highlight the fact that the content was published by an independent third party. Publication of your article on a respected industry site provides strong thought leadership credibility for the author and company.

The Latest

November 25, 2015

Retailers are investing heavily in digital business this year, according to the 2015 Retail & Consumer Holiday Outlook from PwC. This holiday season, 77% of retailers expect a 16% increase in digital revenues over last holiday season. PwC expects online shopping leaders to gain a 40% to 50% increase in digital revenues this holiday season ...

November 24, 2015

What attributes do consumers expect from shopping sites? It's a question of critical importance to Internet retailers. At this time of the year, retail and ecommerce businesses are bracing for 15% more holiday shoppers than last year. What can they do to ensure that they get a generous slice of the holiday pie? ...

November 23, 2015

The Black Friday digital swarm is approaching. Are you prepared? Sure your infrastructure is ready to scale, you've issued a production code freeze, and you're actively monitoring your applications with Application Performance Management (APM), but many organizations are overlooking one major component that can have a direct impact on Black Friday revenue: the mobile app ...

November 20, 2015

What is DevOps? It is one of the hottest buzzwords in IT, but many have difficulty finding a specific definition. The truth is that DevOps means different things to different people. DEVOPSdigest asked experts from across the industry to define what DevOps means to them. The purpose of this list is not to come up with a one-sentence definition of DevOps to appeal to all. The goal is to show just how many varied ideas are connected with the concept of DevOps, and in the process learn a little more what DevOps is all about ...

November 19, 2015

APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The fourth and final installment covers business impacts you might not have thought about ...

November 18, 2015

APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The third installment covers the internal impacts of application performance on your teams ...

November 17, 2015

APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The second installment covers some of your key corporate goals ...

November 16, 2015

Application Performance Management is a top priority for many IT organizations, and the companies they support. Achieving high application performance is not a goal unto itself, however. The reason application performance is so important is that it impacts business success in today's application-based economy. To explore this topic further, APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The goal of the list is to highlight how many diverse ways application performance impacts business results.

The list will be posted in four parts over the next four days. First, the list will cover the main impacts to business, and later installments will introduce you to less tangible — but no less real — impacts that you may not have considered. The first installment covers interactions with your customers ...

November 13, 2015

Tremendous temporary surges in Web purchase activity are a fact of life in retail. If prognosticators are right, e-retailers may be under more pressure to keep their sites up and running this holiday season. Unfortunately, e-commerce sites can fail to handle a highly concentrated number of transactions ...

November 12, 2015

We talked a lot about the outside in perspective on the performance: the external factors that can hamper your applications' perceived performance, but what about the most critical components of your web and mobile apps? I'm talking about APIs. Internal, external or 3rd party; APIs are most critical to your business ...

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