Vendor Forum Rules

The APMdigest Vendor Forum was established to give vendors of Application Performance Management (APM), BSM, NPM, ITOA and related technologies an opportunity to share their views with the IT community in an objective venue. All commentary in Vendor Forum blogs is intended to be objective, vendor-neutral and non-promotional content to educate and enlighten our readers.

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All vendors in APM, BSM, NPM, ITOA and related market spaces are welcome to blog on the Vendor Forum at no cost. To request a blogging account on the Vendor Forum, contact Pete Goldin, Editor and Publisher of APMdigest.

Signing Up for a Vendor Forum Blogging Account

■ A request for a blogging account on the Vendor Forum must come directly from the individual whose name will be on the blogs, from that individual's corporate email address.

■ Only one representative from each vendor will be allowed to maintain a blogging account for the Vendor Forum at any particular time, if that vendor does not sponsor APMdigest. To change the blogger for your company, contact Pete Goldin, Editor and Publisher of APMdigest.

■ APMdigest sponsors are allowed multiple blogging accounts on the Vendor Forum. Platinum and Gold Sponsors are eligible for an unlimited number of blogging accounts, and Silver Sponsors are eligible for up to 8 blogging accounts. This sponsor benefit is especially helpful for companies with multiple thought leaders in the industry who would like to claim authorship for their own blogs. Click here to find out how you can sponsor APMdigest.

Rules for Blogging on the Vendor Forum

Please observe the following rules when blogging on the Vendor Forum:

■ Do not promote your own company, products or partners in blogs on the Vendor Forum. Topics should be general industry interest. Copy and graphics should be non-promotional and vendor-neutral.

■ Do not criticize a competitor's products or company in any blogs on the Vendor Forum.

■ Each blogger is allowed to include a link to their company website home page at the end of the blog. However, only sponsors of APMdigest can include additional links at the end of the blog, to other pages on their websites, white papers, webinars, articles, blogs, product pages, etc. Click here to find out how you can sponsor APMdigest.

■ Do not place any hyperlinks in the body copy of the article linking to your company's web pages or any other promotional pages. Hyperlinks in the body copy should only be to support factual points you are making.

■ Try to keep blogs to 500 words or less. This is more of a guideline than a rule. You can include more content if you wish, but APMdigest recommends posting shorter blogs more often. If you have written a 1000+ word blog, consider breaking it into two or more blogs, and post them a couple weeks apart. You could call them Part One and Part Two, if you want.

■ All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Vendor Forum blog posts are edited by APMdigest for spelling, basic grammar and punctuation. Vendor Forum blogs are also edited to ensure they meet APMdigest guidelines.

■ A Vendor Forum blogger can either log into the APMdigest system to post their own blogs, or send copy to the editor, who will post the blog under the blogger's name. Once the blogger saves a blog in the system, it does not automatically publish. The system notifies the editor, who will review and publish. The date the blog is actually published will be decided by the editor.

■ Please note: if the blogger saves an unfinished blog in the system, and plans to log back in and finish it later - and therefore does not want the blog published yet - they must notify the editor right away, otherwise the blog might get published. APMdigest recommends posting blogs in the system only when they are ready to be published.

■ If a blogger posts their own blog, and wants to include a graphic with the blog, the graphic must be added by the editor.

■ All Vendor Forum blogs must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers, but please do not re-post your blog on APMdigest, or pitch APMdigest to re-post your blog.

■ You can re-post your blogs from the Vendor Forum on your own blogs or websites, as long as you mention that the blog was posted on APMdigest, and include a link to our site. However, we recommend linking to the blog on APMdigest.com rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site provides strong thought leadership credibility for the author and company.

Topics for the Vendor Forum

APMdigest accepts Vendor Forum blogs on topics relating to APM, BSM and all related technologies, including:

■ Application Performance Management (APM)

■ Business Service Management (BSM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ APM-Generated Big Data

■ Cloud - as it relates to application performance

■ Virtualization - as it relates to application performance

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ E-Commerce

■ Mobile Application Performance Management

■ IT Service Management (ITSM)

■ IT Infrastructure Monitoring and Management

■ Transaction Management (BTM)

■ IT Operations

■ Log Analysis - as it relates to application or IT performance

■ DevOps and App Development - as it relates to application performance

■ Application Performance Testing

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

The Latest

March 02, 2015

In Part 3 of this interview, Cameron Haight, Gartner Research VP, IT Operations, discusses the new focus of his research: Application Performance Management ...

February 27, 2015

In Part 2 of this interview, Cameron Haight, Gartner Research VP, IT Operations, discusses the focus of his research for the last few years: DevOps ...

February 26, 2015

Cameron Haight, Gartner Research VP, IT Operations, has replaced Jonah Kowall as Gartner's leading Application Performance Management (APM) specialist, since Kowall has taken a VP position at AppDynamics. In Part 1 of this interview, Cameron Haight discusses his background, and the focus of his research for the last few years: DevOps ...

February 25, 2015

Cloud computing adoption is increasing globally, with the majority of respondents citing hybrid cloud as their preferred option for greater agility and security, according to a study conducted by Vanson Bourne for EMC Corporation/

February 24, 2015

A shift to continuous integration (CI) and other agile methodologies is driving a massive change in the way that development and testing professionals approach testing, according to an independent, global developer survey titled Web and Mobile Testing Trends ...

February 23, 2015

In my last post, I shared some key findings from an EMA research report published last fall that dove into the ways in which log analytics is being used to support network operations. Building on that, following are five recommendations that EMA is making on how best to think about log data as part of an integrated management architecture and strategy ...

February 20, 2015

Performance testing is imperative for applications to perform as expected in the real world. In particular, business-critical applications need thorough testing to ensure they can bear the stresses and strains of varying demands.

February 19, 2015

Unplanned application downtime costs the Fortune 1000 from $1.25 billion to $2.5 billion every year, according to an IDC report: DevOps and the Cost of Downtime: Fortune 1000 Best Practice Metrics Quantified. The report brings to light the real costs and impact of outages, and offers real insights into the adoption and impact of DevOps practices in large enterprises ...

February 18, 2015

For a successful application rollout, it is vital to assess the user experience appropriately and have an understanding of how the new app impacts your already deployed apps and infrastructure. This requires a great deal of preparation across various IT functions, from network to application teams. To put your team on the path to a successful rollout, take the time to consider the following points before the wide-scale launch ...

February 17, 2015

With agile and lean influencing our thinking, it’s perhaps no surprise that the impetus behind DevOps has come from development. That’s great for the speed side of the equation, but success requires that IT operations also modify their practices. This means ensuring that Application Performance Management (APM) tools and processes are not only supporting the resilience and service goals of production systems, but that they exhibit the functionality needed to help improve customer experience – even as applications are developed, tested, released and deployed. APM can accelerate the benefits of DevOps, but where do you start and what tools do you use? The tech landscape is littered with many products and services all claiming to be the secret sauce that’s going to support a DevOps-like culture. But don’t be fooled, modern APM can only accelerate DevOps when it exhibits four fundamental characteristics. Quite simply it has to be "EPIC" ...

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