Vendor Forum Rules

The APMdigest Vendor Forum was established to give vendors of Application Performance Management (APM), BSM, NPM, ITOA and related technologies an opportunity to share their views with the IT community in an objective venue. All commentary in Vendor Forum blogs is intended to be objective, vendor-neutral and non-promotional content to educate and enlighten our readers.

Thought Leadership is proven to have a positive impact on your business.

All vendors in APM, BSM, NPM, ITOA and related market spaces are welcome to blog on the Vendor Forum at no cost. To request a blogging account on the Vendor Forum, contact Pete Goldin, Editor and Publisher of APMdigest.

Signing Up for a Vendor Forum Blogging Account

■ A request for a blogging account on the Vendor Forum must come directly from the individual whose name will be on the blogs, from that individual's corporate email address.

■ Only one representative from each vendor will be allowed to maintain a blogging account for the Vendor Forum at any particular time, if that vendor does not sponsor APMdigest. To change the blogger for your company, contact Pete Goldin, Editor and Publisher of APMdigest.

■ APMdigest sponsors are allowed multiple blogging accounts on the Vendor Forum. Platinum and Gold Sponsors are eligible for an unlimited number of blogging accounts, and Silver Sponsors are eligible for up to 8 blogging accounts. This sponsor benefit is especially helpful for companies with multiple thought leaders in the industry who would like to claim authorship for their own blogs. Click here to find out how you can sponsor APMdigest.

Rules for Blogging on the Vendor Forum

Please observe the following rules when blogging on the Vendor Forum:

■ Do not promote your own company, products or partners in blogs on the Vendor Forum. Topics should be general industry interest. Copy and graphics should be non-promotional and vendor-neutral.

■ A reference to your company in the blog copy is permitted when you are discussing a survey or report conducted or commissioned by your company. A reference to your company's or partner's product is never permitted in the blog copy.

■ Do not criticize a competitor's products or company in any blogs on the Vendor Forum.

■ Each blogger is allowed to include a link to their company website home page at the end of the blog. However, only sponsors of APMdigest can include additional links at the end of the blog, to other pages on their websites, white papers, webinars, articles, blogs, product pages, etc. Click here to find out how you can sponsor APMdigest.

■ Do not place any hyperlinks in the body copy of the article linking to your company's web pages or any other promotional pages. Hyperlinks in the body copy should only be to support factual points you are making.

■ Try to keep blogs to 500 words or less. This is more of a guideline than a rule. You can include more content if you wish, but APMdigest recommends posting shorter blogs more often. If you have written a 1000+ word blog, consider breaking it into two or more blogs, and post them a couple weeks apart. You could call them Part One and Part Two, if you want.

■ All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Vendor Forum blog posts are edited by APMdigest for spelling, basic grammar and punctuation. Vendor Forum blogs are also edited to ensure they meet APMdigest guidelines.

■ A Vendor Forum blogger can either log into the APMdigest system to post their own blogs, or send copy to the editor, who will post the blog under the blogger's name. Once the blogger saves a blog in the system, it does not automatically publish. The system notifies the editor, who will review and publish. The date the blog is actually published will be decided by the editor.

■ Do not save an unfinished blog in the system. The Vendor Forum blogging system does not enable bloggers to go back into a blog and edit it later. Once a blog is saved in the system, it is considered ready to be published, assuming it meets APMdigest guidelines. So only save blogs in the system when they are ready to be published.

■ If a blogger posts their own blog, and wants to include a graphic with the blog, the graphic must be added by the editor.

■ All Vendor Forum blogs must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers, but please do not re-post your blog on APMdigest, or pitch APMdigest to re-post your blog.

■ You can re-post your blogs from the Vendor Forum on your own blogs or websites, as long as you mention that the blog was posted on APMdigest, and include a link to our site. However, we recommend linking to the blog on rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site provides strong thought leadership credibility for the author and company.

Topics for the Vendor Forum

APMdigest accepts Vendor Forum blogs on topics relating to APM, BSM and all related technologies, including:

■ Application Performance Management (APM)

■ Business Service Management (BSM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ APM-Generated Big Data

■ Cloud - as it relates to application performance

■ Virtualization - as it relates to application performance

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ E-Commerce

■ Mobile Application Performance Management

■ IT Service Management (ITSM)

■ IT Infrastructure Monitoring and Management

■ Transaction Management (BTM)

■ IT Operations

■ Log Analysis - as it relates to application or IT performance

■ DevOps and App Development - as it relates to application performance

■ Application Performance Testing

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

The Latest

October 09, 2015

It probably seems obvious to you that Application Performance Management (APM) is important, but you will likely need to answer the question of APM importance to someone like your boss or the company CFO that wants to know why she must pay for it. In order to qualify the importance of APM, let's consider the alternatives to adopting an APM solution and assess the impact in terms of resolution effort and elapsed downtime ...

October 08, 2015

A new global survey reveals the top traits of companies who are disrupting their competitors and transforming into successful software-driven, digital businesses. Here's what you can learn from them ...

October 07, 2015

Legacy performance management solutions were architected for smaller, less-complex and static computing environments that did not change much from year-to-year. When all an IT team had to worry about was measuring infrastructure availability and utilization these tools were sufficient. But time has passed them by ...

October 06, 2015

eCommerce is relevant across all industries and it's growing at an exponential rate. Everyone who provides eCommerce understands the significance of website or mobile application performance and how it directly hits the bottom line. And those who are new to eCommerce have started realizing the monetary consequences of page loads and bounce rates. Poor eCommerce performance directly hits your bottom line. No matter what industry you are in, you should be monitoring your websites, web applications and mobile applications to ensure that your customers and end users can do what they wish to do ...

October 05, 2015

As a follow-up to my previous columns on change management, I’d like to step back a little and shine a light on an even broader landscape. Here I’ll touch briefly on process, dialog, and workflow as a triad that can help IT organizations move forward toward a more efficient and potentially more business-aligned way of working ...

October 02, 2015

IDG Enterprise's 2015 Role & Influence of the Technology Decision-Maker research reveals how organizations set technology strategy, the individuals involved in technology purchase decisions and the resources used to stay in the know on technology transformation. Collaboration continues to be a key theme as business executives set the organizational strategy and IT executives lead teams to build and execute plans to help advance the organization ...

October 01, 2015

Every year, the number of consumers who shop online rises, and that traffic increase invariably leads to crashing web sites, unhappy customers and lost sales. Application performance directly impacts business performance. Providing high-performing applications 24/7 is critical, but that is easier said than done with complex applications that must work in environments spanning the cloud, middleware, third-party services and diverse networks. Effectively managing application performance requires broad and deep visibility across all of this, and your preparations for the crush of the holiday shopping season should begin today ...

September 30, 2015

The software-defined data center (SDDC) is crucial to the long-term evolution of an agile digital business according to Gartner, Inc. It is not, however, the right choice for all IT organizations currently ...

September 29, 2015

Gabriel Lowy, Founder of Tech-Tonics, looks at Application Performance Management (APM) from the investor's perspective ...

September 28, 2015

Is your website slow to load? Page size and complexity are two of the main factors you need to consider. Looking back at the trends over the last five years, the average site has ballooned from just over 700KB to 2,135KB. That’s over a 200% increase in five years! The number of requests have grown as well, from around 70 to about 100 ...

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