Vendor Forum Rules

The APMdigest Vendor Forum was established to give vendors of Application Performance Management (APM), BSM, NPM, ITOA and related technologies an opportunity to share their views with the IT community in an objective venue. All commentary in Vendor Forum blogs is intended to be objective, vendor-neutral and non-promotional content to educate and enlighten our readers.

Thought Leadership is proven to have a positive impact on your business.

All vendors in APM, BSM, NPM, ITOA and related market spaces are welcome to blog on the Vendor Forum at no cost. To request a blogging account on the Vendor Forum, contact Pete Goldin, Editor and Publisher of APMdigest.

Signing Up for a Vendor Forum Blogging Account

■ A request for a blogging account on the Vendor Forum must come directly from the individual whose name will be on the blogs, from that individual's corporate email address.

■ Only one representative from each vendor will be allowed to maintain a blogging account for the Vendor Forum at any particular time, if that vendor does not sponsor APMdigest. To change the blogger for your company, contact Pete Goldin, Editor and Publisher of APMdigest.

■ APMdigest sponsors are allowed multiple blogging accounts on the Vendor Forum. Platinum and Gold Sponsors are eligible for an unlimited number of blogging accounts, and Silver Sponsors are eligible for up to 8 blogging accounts. This sponsor benefit is especially helpful for companies with multiple thought leaders in the industry who would like to claim authorship for their own blogs. Click here to find out how you can sponsor APMdigest.

Rules for Blogging on the Vendor Forum

Please observe the following rules when blogging on the Vendor Forum:

■ Do not promote your own company, products or partners in blogs on the Vendor Forum. Topics should be general industry interest. Copy and graphics should be non-promotional and vendor-neutral.

■ A reference to your company in the blog copy is permitted when you are discussing a survey or report conducted or commissioned by your company. A reference to your company's or partner's product is never permitted in the blog copy.

■ Do not criticize a competitor's products or company in any blogs on the Vendor Forum.

■ Each blogger is allowed to include a link to their company website home page at the end of the blog. However, only sponsors of APMdigest can include additional links at the end of the blog, to other pages on their websites, white papers, webinars, articles, blogs, product pages, etc. Click here to find out how you can sponsor APMdigest.

■ Do not place any hyperlinks in the body copy of the article linking to your company's web pages or any other promotional pages. Hyperlinks in the body copy should only be to support factual points you are making.

■ Try to keep blogs to 500 words or less. This is more of a guideline than a rule. You can include more content if you wish, but APMdigest recommends posting shorter blogs more often. If you have written a 1000+ word blog, consider breaking it into two or more blogs, and post them a couple weeks apart. You could call them Part One and Part Two, if you want.

■ All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Vendor Forum blog posts are edited by APMdigest for spelling, basic grammar and punctuation. Vendor Forum blogs are also edited to ensure they meet APMdigest guidelines.

■ A Vendor Forum blogger can either log into the APMdigest system to post their own blogs, or send copy to the editor, who will post the blog under the blogger's name. Once the blogger saves a blog in the system, it does not automatically publish. The system notifies the editor, who will review and publish. The date the blog is actually published will be decided by the editor.

■ Do not save an unfinished blog in the system. The Vendor Forum blogging system does not enable bloggers to go back into a blog and edit it later. Once a blog is saved in the system, it is considered ready to be published, assuming it meets APMdigest guidelines. So only save blogs in the system when they are ready to be published.

■ If a blogger posts their own blog, and wants to include a graphic with the blog, the graphic must be added by the editor.

■ All Vendor Forum blogs must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers, but please do not re-post your blog on APMdigest, or pitch APMdigest to re-post your blog.

■ You can re-post your blogs from the Vendor Forum on your own blogs or websites, as long as you mention that the blog was posted on APMdigest, and include a link to our site. However, we recommend linking to the blog on rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site provides strong thought leadership credibility for the author and company.

Topics for the Vendor Forum

APMdigest accepts Vendor Forum blogs on topics relating to APM, BSM and all related technologies, including:

■ Application Performance Management (APM)

■ Business Service Management (BSM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ APM-Generated Big Data

■ Cloud - as it relates to application performance

■ Virtualization - as it relates to application performance

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ E-Commerce

■ Mobile Application Performance Management

■ IT Service Management (ITSM)

■ IT Infrastructure Monitoring and Management

■ Transaction Management (BTM)

■ IT Operations

■ Log Analysis - as it relates to application or IT performance

■ DevOps and App Development - as it relates to application performance

■ Application Performance Testing

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

The Latest

December 01, 2015

The end user is at the center of converged "next generation" computing services that integrate cloud, mobility, and virtualization. The average workforce user relies on at least 3 devices per day. And the workforce relies on a whole set of applications which may or may not be under IT's control. The opportunity is clear. IT must manage all of these technologies in a seamless way to ensure they deliver excellent service. But if the opportunity is clear, so is the challenge to IT ...

November 30, 2015

Cyber Monday is here and it is instrumental to keep your e-commerce platform in perfect health. Key areas to keep an eye on are usage and load characteristics — they are gauges for interpreting how much work an online platform performs, and how well it performs under stress ...

November 25, 2015

Retailers are investing heavily in digital business this year, according to the 2015 Retail & Consumer Holiday Outlook from PwC. This holiday season, 77% of retailers expect a 16% increase in digital revenues over last holiday season. PwC expects online shopping leaders to gain a 40% to 50% increase in digital revenues this holiday season ...

November 24, 2015

What attributes do consumers expect from shopping sites? It's a question of critical importance to Internet retailers. At this time of the year, retail and ecommerce businesses are bracing for 15% more holiday shoppers than last year. What can they do to ensure that they get a generous slice of the holiday pie? ...

November 23, 2015

The Black Friday digital swarm is approaching. Are you prepared? Sure your infrastructure is ready to scale, you've issued a production code freeze, and you're actively monitoring your applications with Application Performance Management (APM), but many organizations are overlooking one major component that can have a direct impact on Black Friday revenue: the mobile app ...

November 20, 2015

What is DevOps? It is one of the hottest buzzwords in IT, but many have difficulty finding a specific definition. The truth is that DevOps means different things to different people. DEVOPSdigest asked experts from across the industry to define what DevOps means to them. The purpose of this list is not to come up with a one-sentence definition of DevOps to appeal to all. The goal is to show just how many varied ideas are connected with the concept of DevOps, and in the process learn a little more what DevOps is all about ...

November 19, 2015

APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The fourth and final installment covers business impacts you might not have thought about ...

November 18, 2015

APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The third installment covers the internal impacts of application performance on your teams ...

November 17, 2015

APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The second installment covers some of your key corporate goals ...

November 16, 2015

Application Performance Management is a top priority for many IT organizations, and the companies they support. Achieving high application performance is not a goal unto itself, however. The reason application performance is so important is that it impacts business success in today's application-based economy. To explore this topic further, APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The goal of the list is to highlight how many diverse ways application performance impacts business results.

The list will be posted in four parts over the next four days. First, the list will cover the main impacts to business, and later installments will introduce you to less tangible — but no less real — impacts that you may not have considered. The first installment covers interactions with your customers ...

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