Sponsor Blog Guidelines

Sponsors of APMdigest are vendors and therefore blog on the APMdigest Vendor Forum. This separate set of blogging guidelines is provided for APMdigest sponsors because they gain special benefits when blogging on the Vendor Forum.

If you work for or represent a product vendor that does not sponsor APMdigest, click here for the standard Vendor Forum guidelines.

If you work for or represent a company or organization that is not vendor — such as analysts, consultants, integrators, authors and users — click here for the BSM Blog guidelines.

The APMdigest Vendor Forum was established to give vendors of Application Performance Management (APM), BSM, NPM, ITOA and related technologies an opportunity to share their views with the IT community in an objective venue. All commentary in Vendor Forum blogs is intended to be objective, vendor-neutral and non-promotional content to educate and enlighten APMdigest readers. Since sponsors of APMdigest help keep the website online, you are not subject to all the Vendor Forum Rules. The primary content — meaning the body copy or main text of the blog — must still be objective, vendor-neutral and non-promotional. But APMdigest provides sponsors with several blogging benefits to help increase your exposure on the site, and drive traffic to your site.

Sponsor Rules for Blogging on the Vendor Forum

Please observe the following rules when blogging on the Vendor Forum:

■ APMdigest sponsors are allowed multiple blogging accounts on the Vendor Forum. (Non-sponsors are only eligible to open one blogging account per company.) Platinum and Gold Sponsors are eligible for an unlimited number of blogging accounts, and Silver Sponsors are eligible for up to 8 blogging accounts. This sponsor benefit is especially helpful for companies with multiple thought leaders in the industry who would like to claim authorship for their own blogs.

■ If a sponsorship ends, the multiple blogging accounts are closed, except for one. The company can choose whether they want to keep one of the existing blogging accounts or open a new blogging account for a new byline instead. Then that person will be the company's designated blogger on APMdigest. The company is still welcome to blog on APMdigest's Vendor Forum any time, but all blogs would be attributed to the one designated byline.

■ If a blogger leaves the sponsor company, moves to a new company in the APM industry or a related market, and continues to blog, all blogs posted by that blogger – past and present – will reference the new company. References to the previous company will be removed from the previous blogs.

■ Do not promote your own company, products or partners in the body copy or text of any blogs on the Vendor Forum. Topics should be general industry interest. Copy and graphics should be non-promotional and vendor-neutral.

■ References to your company in the blog copy is permitted when you are discussing a survey or report conducted or commissioned by your company. A reference to your company's or partner's product is never permitted in the blog copy.

■ If your blog is about a study or survey conducted or commissioned by your company, focus on the results of the survey/study, not why and how the survey/study was conducted.

■ Although the body copy of the blog must be non-promotional, sponsors of APMdigest can include multiple links at the end of the blog, in the "Related Links" section. These URLs can link to other pages on your website, white papers, webinars, articles, blogs, product pages, etc. (Non-sponsors can only include a link to their company home page at the end of the blog.)

■ APMdigest removes old outdated links, but only updates outdated links for current sponsors of the site.

■ Case studies are not permitted on the Vendor Forum. Do not reference your customer in a blog, or talk about or imply how your company or products helped a customer. Sponsors of APMdigest can post case studies on the APM Buyers Guide.

■ A reference to open source projects is permitted, as long as the reference is to the open source project or technology itself, and not the company that founded or owns the project.

■ Do not make negative references to a company, brand or product in any blogs on the Vendor Forum. The purpose of this rule is to prohibit vendors from posting negative blogs about their competitors. However, when the blog is about solving performance issues relating to a specific environment or infrastructure brand – such as a specific virtualization environment or cloud provider – exceptions can be made to this rule on a case-by-case basis.

■ Sponsors are allowed to place hyperlinks in the body copy of a blog linking to relevant web pages, including web pages promoting their own products. This should be done in a subtle way, and not overpower the blog text. Text with too many hyperlinks can appear overly promotional, and reduce the credibility of your blog in the reader's eyes. Keep in mind that APMdigest readers come to the site to read objective commentary.

■ Try to keep blogs between 500-1000 words. This is more of a guideline than a rule. You can include more content if you wish, but APMdigest recommends posting shorter blogs more often. If you have written a 1000+ word blog, consider breaking it into two or more blogs. You could call them Part One and Part Two, if you want. If a blog is lengthy, APMdigest may choose to post it in multiple parts.

■ All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Vendor Forum blog posts are edited by APMdigest for spelling, basic grammar and punctuation. Vendor Forum blogs are also edited to ensure they meet APMdigest guidelines.

■ Blogs do not have to follow AP style. They can be casual in style. However, APMdigest expects blogs to be written to meet basic grammar standards.

■ A Vendor Forum blogger can either log into the APMdigest system to post their own blogs, or send copy to the editor, who will post the blog under the blogger's name. Once the blogger saves a blog in the system, it does not automatically publish. The system notifies the editor, who will review and publish.

■ APMdigest sponsors have priority posting. This means that sponsor blogs go to the front of the queue, usually posting within a day or two. The only factors that could delay posting of a sponsor blog would be other sponsor blogs already in the queue, or content that must be posted due to timeliness.

■ Do not save an unfinished blog in the system. The Vendor Forum blogging system does not enable bloggers to go back into a blog and edit it later. Once a blog is saved in the system, it is considered ready to be published, assuming it meets APMdigest guidelines. So only save blogs in the system when they are ready to be published.

■ If a blogger posts their own blog, and wants to include a graphic with the blog, the graphic must be added by the editor.

■ All Vendor Forum blogs must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers.

■ You can re-post your blogs from the Vendor Forum on your own blogs or websites, as long as you mention that the blog was originally posted on APMdigest, and include a link to APMdigest. However, we recommend linking to the blog on APMdigest.com rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site such as APMdigest provides strong thought leadership credibility for the author and company.

■ Please note that these guidelines are updated periodically to ensure continued alignment with APMdigest's mission.

Topics for the Vendor Forum

APMdigest accepts Vendor Forum blogs on topics relating to APM and all related technologies, including:

■ Application Performance Management (APM)

■ Business Service Management (BSM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ APM-Generated Big Data

■ Cloud - as it relates to application performance

■ Virtualization - as it relates to application performance

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ E-Commerce - as it relates to application or web performance

■ Mobile Application Performance Management

■ IT Service Management (ITSM)

■ IT Infrastructure Monitoring and Management

■ Transaction Management (BTM)

■ IT Operations

■ Log Analysis - as it relates to application or IT performance

The following topics formerly posted on APMdigest are now posted on DEVOPSdigest:

■ DevOps and App Development

■ Application Performance Testing

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

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