Blue Medora announced a $10 million investment from growth equity investor Edison Partners.

Proceeds will be used to accelerate development and enterprise market adoption of the company’s innovations including the recently introduced BindPlane service.

“There has been awe-striking advancement in monitoring in the past two years thanks to AI, but the industry is still relying on a hodgepodge of data collection strategies. It’s painful for end-users, who struggle to get clear insights when things go wrong,” explains Nathan Owen, CEO and co-founder of Blue Medora. “Edison’s partnership validates the value of decoupling data collection from data analytics and will help us to elevate monitoring to its fullest potential.”

“There is a massive amount of value in using untapped IT performance data to proactively prevent crippling system outages like we’ve seen in airlines, retailers and other technology-intensive industries,” said Lenard Marcus, General Partner at Edison Partners, who led the investment and will join the board of the company. “Blue Medora has a one-of-a-kind vantage point in this market, with significant differentiation and momentum. We are thrilled to partner with Nathan and team in reshaping the expectations for IT performance monitoring, management and data-analytics.”