Citrix Mobile Report Highlights Need for Speed

February 25, 2013
by Pete Goldin
APMdigest

The Citrix ByteMobile Mobile Analytics Report for the first quarter of 2013 highlights a need for speed on mobile apps.

The Mobile Analytics Report summarizes data traffic patterns from a global cross-section of Citrix ByteMobile customers’ mobile networks and provides insight into the current state of the mobile ecosystem. The report illustrates how subscribers use their wireless devices and the impact of such use on operator networks. The report was supported by a consumer survey.

The report reveals that two out of 10 mobile subscribers watched video on mobile devices, generating more than 50 percent of the total mobile data traffic on wireless networks. Today, mobile video subscribers watch an average of two minutes of video content at a time, doubling the time spent consuming video as reported in the February 2010 Mobile Analytics Report.

In addition to video, mobile Web usage also consumes a large amount of mobile data traffic, and the survey shows that people require speedy download times or they will abandon the effort. Nearly a third of survey respondents give up in eight seconds or less, pointing to the need for more mobile Web pages to download at this speed.

While approximately 50 percent of mobile Web pages download in eight seconds or less across wireless networks, 20 percent of pages requested take longer than 20 seconds to download.

When it comes to a poor mobile Web experience, more than half (51 percent) of mobile device owners blame their provider, while 49 percent blame the website.

The Mobile Analytics Report confirms that wireless networks across North America deliver the fastest Web page download times in the world.

“This real-world data is further validation that network providers need to improve their subscribers’ mobile experience in order to differentiate their services and better monetize an increasing volume of traffic,” said Chris Koopmans, vice president and general manager of Service Provider Platforms, Citrix.

Report Methodology

The findings in the Citrix ByteMobile Mobile Analytics Report are generated from Smart Capacity Mobile Analytics, the company’s mobile data traffic reporting solution. The Mobile Analytics Report anonymously sources data traffic statistics from 3G and 4G networks of Citrix ByteMobile’s global tier-one customer base and provides insight into the current state of the mobile ecosystem. Its findings have been cited widely by industry market research firms and the media.

The consumer survey was conducted by Wakefield Research on behalf of Citrix. It was distributed among 1,000 US adult smartphone or tablet owners ages 18 and older, between January 8 and 15, 2013, using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the US adult smartphone or tablet owner population 18 and older.