John Rakowski — formerly of Forrester — has joined AppDynamics in a key role as a product marketing strategist helping to define and strengthen the company’s growing portfolio of IT operations management (ITOM) solutions.

Rakowski brings over 10 years of experience in application and systems management strategy to AppDynamics, most recently as an analyst at Forrester Research, where he provided strategic guidance to vendor and end-user clients in web and mobile application performance management (APM), IT operational analytics (ITOA), modern service delivery (DevOps), and emerging innovations in digital business analytics.

Rakowski brings to AppDynamics a deep understanding of the challenges today’s modern software-defined digital businesses face, and how APM and associated ITOA technologies can be used to optimize business outcomes.

Prior to Forrester Research, Rakowski served as a senior customer solutions architect for Fujitsu UK, designing and leading systems and application management strategies for a wide variety of UK government organizations. Before this, Rakowski was a head of service management for Dilgenter Ltd, a specialist professional and managed services provider, where he helped build strategic alliances with Microsoft and led enterprise deployments of systems and software management solutions in the financial services sector, most notably for Deutsche Bank, Halifax Bank Of Scotland (HBOS), Citigroup and KPMG. Prior to Dilgenter Ltd, he was a senior technologist at Capgemini S.A.

John Rakowski was also a blogger on APMdigest, while working at Forrester.

“Today every enterprise is a digital business and software strategy is key to success. Mobile and web apps are vital digital channels, critical to providing exceptional customer experience. This means that the adoption of APM and application analytics solutions is a business necessity,” Rakowski says. “AppDynamics is a recognized market leader and our integrated APM and analytics solutions are proven to optimize customer experience, ensure engagement, and strengthen brand loyalty. I am excited to join the exceptional team at AppDynamics and look forward to helping ensure our solutions continue to be the first choice for the digital enterprise.”

“I’m very happy to have John Rakowski join the AppDynamics team at this exciting time in our growth trajectory, as he possesses tremendous domain expertise in all the key areas in which we play,” said Jyoti Bansal, founder and CEO at AppDynamics. “John’s knowledge, perspective and expertise will be tremendously valuable as we continue to define and strengthen our value proposition for customers and expand further into the market for IT operations management software.”