Metaplane announced native integrations for both Census and Hightouch, pioneers of the Reverse ETL category.
By integrating their Reverse ETL tools into Metaplane, data teams can understand at a glance where data outages impact business stakeholders. There are two primary supporting features that make this possible with Metaplane:
- Automated anomaly detection - Metaplane's machine-learning based approach to anomaly detection tailors acceptable data quality metric thresholds to every unique customer instance. This gives teams time back traditionally spent deploying and maintaining unit tests, while capturing more silent data bugs than ever.
- End-to-end lineage - Metaplane generates lineage graphs and lists from upstream databases through the warehouse to downstream business intelligence dashboards and data feeds into business applications. This capability allows users to trace data quality issues from where they originated to impacted Reverse ETL data syncs and other data products to facilitate proactive stakeholder alerting.
Businesses typically use Reverse ETL tools to sync modeled data from the warehouse directly to tools that impact the end-customer experience, such as email and ad platforms, where data triggers personalized and automated campaigns. Reverse ETL automates data-driven customer experiences, which makes it more important than ever to ensure data quality and to prevent issues from negatively impacting user experiences and decreasing customer retention.
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