Companies have been putting tremendous effort into improving the performance of their Web and mobile channels to ensure a successful end user experience. This past holiday season, it was put to test as sales on mobile devices were the highest they’ve ever been, accounting for 55 percent of e-commerce traffic on Black Friday and 412 percent on Cyber Monday.
Keynote recently monitored and measured the experience of 16 native iOS and Android apps from eight top retailers. Not surprisingly, the study reported that 8 out of every 10 apps experienced a failure in the 2 week period.
The benchmark studied the shopping experience and the length of interaction across six stages from launching an app, searching for an item, getting the product details, adding to the wish list, checking the product review and finding the store location to correlate its impact on company revenues and customer engagement.
Key Findings of the Study
■ 80 percent of mobile native apps experienced a performance failure
■ The study found an average of 98.2 percent uptime. For a company with $1 billion annual mobile sales, this can result in revenue leakage of $1.4 million per month
■ The average time it took to carry out all six transactions was 18.7 seconds
■ Top tier apps based on engagement outperformed bottom ones by 33 percent
■ iOS apps performed 40 percent faster than the Android apps, which corresponds to an 18.5 percent higher average order of iOS customers than Android users
These findings underscore that the expectations of speed, reliability and quality are becoming increasingly difficult to deliver in the digital experience, and mobile is the latest but also the least understood area. The development and deployment frameworks, architectures and KPIs used to deliver Web experiences translate poorly to native mobile apps. And yet, for those companies that get mobile application delivery and performance right, the upside is great.
As the next generation of consumers increasingly depends on their smartphones and tablets to interact with your brand, now is the time to understand mobile performance and quality. Delivery without analysis is no longer acceptable. Specifically in retail, with the growth of mobile technology, today's retailers and brand owners are challenged to think about the new overall consumer experience.
Aaron Rudger is Director of Product Marketing at Keynote.
The Latest
A majority (61%) of organizations are forced to evolve or rethink their data and analytics (D&A) operating model because of the impact of disruptive artificial intelligence (AI) technologies, according to a new Gartner survey ...
The power of AI, and the increasing importance of GenAI are changing the way people work, teams collaborate, and processes operate ... Gartner identified the top data and analytics (D&A) trends for 2024 that are driving the emergence of a wide range of challenges, including organizational and human issues ...
IT and the business are disconnected. Ask the business what IT does and you might hear "they implement infrastructure, write software, and migrate things to cloud," and for some that might be the extent of their knowledge of IT. Similarly, IT might know that the business "markets and sells and develops product," but they may not know what those functions entail beyond the unit they serve the most ...
Cloud spending continues to soar. Globally, cloud users spent a mind-boggling $563.6 billion last year on public cloud services, and there's no sign of a slowdown ... CloudZero's State of Cloud Cost Report 2024 found that organizations are still struggling to gain control over their cloud costs and that a lack of visibility is having a significant impact. Among the key findings of the report ...
The use of hybrid multicloud models is forecasted to double over the next one to three years as IT decision makers are facing new pressures to modernize IT infrastructures because of drivers like AI, security, and sustainability, according to the Enterprise Cloud Index (ECI) report from Nutanix ...
Over the last 20 years Digital Employee Experience has become a necessity for companies committed to digital transformation and improving IT experiences. In fact, by 2025, more than 50% of IT organizations will use digital employee experience to prioritize and measure digital initiative success ...
While most companies are now deploying cloud-based technologies, the 2024 Secure Cloud Networking Field Report from Aviatrix found that there is a silent struggle to maximize value from those investments. Many of the challenges organizations have faced over the past several years have evolved, but continue today ...
In our latest research, Cisco's The App Attention Index 2023: Beware the Application Generation, 62% of consumers report their expectations for digital experiences are far higher than they were two years ago, and 64% state they are less forgiving of poor digital services than they were just 12 months ago ...
In MEAN TIME TO INSIGHT Episode 5, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the network source of truth ...
A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...
