The 2016 Mobile Playbook: Why Enterprise Mobility Matters
May 11, 2016

Donna Parent
Aternity

Share this

A recent enterprise mobility survey noted that respondents executing business mobility average two to three times the ROI over surveyed organizations that have not undertaken business mobility initiatives [and only run business apps on desktops or physical devices], according to The Mobile Playbook, 3rd Annual Edition produced by EndUserExperience2Day.

Mobile - A Driving Force in the Digital Workplace

The digital workplace is transforming how IT delivers services to end users, as employees want to access network resources from any device, at any time and any location. Not only is this good for employee morale/satisfaction and productivity, it also gives the business a competitive advantage – responding to market changes, competitive threats, and customer needs – much more efficiently.

However, IT isn't the only group morphing how they manage the complexity of their job – so are the employees that comprise the digital workplace.

Mobile within itself has eliminated traditional working hours and made the workforce, and the enterprise, even more borderless. It has increased productivity of employees, while also, in some cases created an "always on" lifestyle. In other words, mobile has left employees to their own devices (pun intended!).

A global survey of CIOs conducted by Gartner Inc. predicts that 38% of companies will stop providing devices to workers by 2016. That's this year! And, by 2017, half of employers will require employees to provide their own devices – otherwise known as "Bring Your Own Device" (BYOD).


Key Findings - What's Inside The 2016 Mobile Playbook

EndUserExperience2Day publishes an annual Mobile Playbook to serve as an educational resource that encapsulates real-world mobile trends, insights and use cases, including exclusive viewpoints from industry experts that enterprises need to strategize, plan and optimize their enterprise mobility initiatives. The 2016 The Mobile Playbook compiles data from more than 40 industry reports with a mix of original content and never-before published insights from VDC Research, Intellyx and ESG.

This year's Mobile Playbook offers several key findings to help enterprises devise and evolve their workforce mobility strategies. Some notable insights include:

Mobile Growth & Adoption: By 2017, 100% of the line of business (LOB) apps used in customer-facing roles and 75% of LOB apps used in internally-facing roles will be built for mobile-first consumption.

Digital Transformation: By 2017, over 50% of IT spending will be earmarked for new technologies like mobile, cloud and big data.

Omni-channel Experience: Today 84% of CIOs in customer-centric companies are focused on improving the mobile customer experience.

Mobile Challenges: By the end of 2017, market demand for mobile app development services will grow at least 5X faster than internal IT organizations' capacity to deliver them.

Why Enterprise Mobility Matters: A recent enterprise mobility survey noted those respondents, "executing business mobility average two to three times the ROI over surveyed organizations that have not undertaken business mobility initiatives [and only run business apps on desktops or physical devices]."

Donna Parent is Vice President, Marketing at Aternity.

Share this

The Latest

November 17, 2017

Just in time for the holiday shopping season, APMdigest asked experts from across the industry for their opinions on the best way to measure eCommerce performance, in terms of applications, networks and infrastructure. Part 3, the final installment, covers the customer journey ...

November 16, 2017

Just in time for the holiday shopping season, APMdigest asked experts from across the industry for their opinions on the best way to measure eCommerce performance, in terms of applications, networks and infrastructure. Part 2 covers APM and monitoring ...

November 15, 2017

As the holiday shopping season looms ahead, and online sales are positioned to challenge or even beat in-store purchases, eCommerce is on the minds of many decision makers. To help organizations decide how to gauge their eCommerce success, APMdigest compiled a list of expert opinions on the best way to measure eCommerce performance ...

November 14, 2017

More than 90 percent of respondents are concerned about data and application security in public clouds while nearly 60 percent of respondents reported that public cloud environments make it more difficult to obtain visibility into data traffic, according to a new Cloud Security survey ...

November 13, 2017

Today's technology advances have enabled end-users to operate more efficiently, and for businesses to more easily interact with customers and gather and store huge amounts of data that previously would be impossible to collect. In kind, IT departments can also collect valuable telemetry from their distributed enterprise devices to allow for many of the same benefits. But now that all this data is within reach, how can organizations make sense of it all? ...

November 09, 2017

CIOs trying to lead digital transformation at the speed needed to succeed need a mix of three scale accelerators, according to Gartner, Inc. The three scale accelerators include: digital dexterity, network effect technologies, and an industrialized digital platform ...

November 08, 2017

While the majority of IT practitioners in the UK believe their organization is equipped to support digital services, over half of them also say they face consumer-impacting incidents at least one or more times a week, sometimes costing their organizations millions in lost revenue for every hour that an application is down, according to PagerDuty's State of Digital Operations Report: United Kingdom ...

November 07, 2017

Today's IT is under considerable pressure to remain agile, responsive and scalable to meet the changing needs of business. IT infrastructure can't become a bottleneck, it must be the enabler. But as new paradigms, such as DevOps, are adopted, data center complexity increases and infrastructure constraints can block the ability to achieve these goals ...

November 06, 2017

It's 3:47am. You and the rest of the Ops team have been summoned from your peaceful slumber to mitigate an application delivery outage. Your mind races as you switch to problem solving mode. It's time to start thinking about how to make this mitigation FUN! ...

November 03, 2017

With the increased complexity of IT environments, the rising cyber threats and the growing number of IT alerts, IT organizations have come to the realization that throwing more people at IT issues doesn't solve the problem ...